Hard as this is to implement, the McCain campaign should ignore the polls and allow a McCain narrative, with his kind of message, to run its course.
Traditionally, campaigns that are ahead in the polls can’t help but be smug. Once McCain actually has a message that is about him, it will force Obama to react to it and to McCain’s core values.
What the McCainiacs should stop doing is using their man as a prop in a supermarket, as if he is somebody’s grandfather in a suit and tie shopping for groceries. That is not who John McCain is to Americans.
And McCain just looks plain uncomfortable attacking Obama day in and day out. Isn’t that what a surrogate should be doing?
For his own good, he should stop talking about Obama. It’s like the first rule of Fight Club: Never talk about Fight Club.
As Democrat Siegel says, all that accomplishes is to trivialize the campaign.
McCain must get back to talking about reforming Washington and how that applies to average Americans and how he will lead the way.
McCain Reform can trump Obama Change. In fact, reform means change with stability attached to it, and stability is the one thing that can undercut change.
The choice right now is change with a guy who is running through the forest followed by blue birds and unicorns – and with a grumpy old man shouting at him.
Sort of like a Grimm’s fairy tale on steroids.
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