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Thursday, March 19, 2009
Ross Mackenzie :: Townhall.com Columnist
Talking Shop: How Will This Story End?
by Ross Mackenzie
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Self-appointed experts continue to debate whether it's accurate and appropriate to term the wreckage of the U.S. and global economies a depression. You have spent nearly 50 years in newspapers. How do you describe their condition?

Anyone denying they're in a depression is smoking something -- or not paying attention. Across the country famous nameplates are struggling, bankrupt or defunct. Circulation has plummeted, and advertising along with it.

Perhaps the foremost example is the Boston Globe -- owned by The New York Times (itself the recent recipient of a quarter-billion-dollar infusion from a Mexican financier). Circulating in what may be the nation's most literate community and long a prestige newspaper property, the Globe has been on the market for several years with hardly a suitor. To enhance the Globe's allure for potential buyers, The Times reportedly is throwing into any prospective deal its 18-percent interest in the Boston Red Sox.

Sort of like Cracker Jack -- you buy the product, in this case a newspaper, and you get a toy along with it. Amazing. Why has this depression happened with such suddenness?

It's not sudden at all. Since peaking in the late '60s and early '70s, combined daily circulation has declined both as a hard number and -- more sharply -- as a percentage of the nation's growing population. Advertising rates are based on circulation, so advertising returns have accompanied circulation down. To borrow a sociological term from the compulsory-busing days, in the past several years circulation and advertising reached the tipping point, and what had been a gradual decline became a plunge.

Why?

A perfect storm of forces -- some widely remarked, some less so.

Frequently noted are television, of course, and the Internet. The shift away from blue-collar agricultural and manufacturing labor that helped kill off large afternoon dailies. Women moving heavily into the workforce. (Datum: Newspapers tried for years to target 18- to 35-year-old women to ramp up circulation, never minding that this is one of the culture's busiest demographics -- with minimal time for newspapers.)

And the factors less often discussed?

The collapse of reading as the preferred way to acquire information -- this is why just about all print media, including magazines and books, are suffering horribly. The corresponding shift from the printed word to video. Unions, which have done their best along the way to ravage the newspaper industry. Government (yes, the dead hand of government in this, too), especially the FCC, which has throttled moves toward the convergence of television and newspapers in many communities.

Meism and the rising primacy of self -- self-interest, self-importance. The pace of lives -- the actuality or the perception (which leads to the same result) that people are busier, and so lack the time to read.

And?

And let's not overlook the element of ideology. Newspaper editors and reporters always have been overwhelmingly left-wing -- contrary to the abiding conservatism and centrism of their readerships.

With the advent of viable niche alternatives to general circulation newspapers, angry and exasperated newspaper readers who had not yet tuned out and turned off to the liberal bias infusing the news columns (and overt opinion in the news columns under the header "analysis") fled to talk radio, cable, blogs and Tweets. With this insistent leftism, at least, newspapers have aided in their own difficulties -- just as the television networks, with their similar leftism, have aided in theirs.

But isn't the Internet really the fundamental reason for the depression in the newspaper industry?

Certainly it's an important one -- maybe the straw that finally collapsed the camel. Whoever would have thought things called blogs would help deliver the coup de grace to newspapers?

Just as newspapers, after endless anguished discussion, never could figure out how to stanch the circulation hemorrhage, so they never could determine how to make significant -- or even adequate -- money on the Internet. In almost all cases they are giving their content away, with the implicit yet inescapable message that content lacking sufficient value for newspapers to price it is worthless to readers as well.

This is true even of newspapers owning the local information franchise. Simply not enough people seem to care about local news and opinion to make many local news enterprises viable. It's a huge and compelling sadness. As the citizenry becomes less informed and consequently less involved, civic virtue diminishes -- and the community along with it.

There must be an answer.

One has to hope so. Despite dismal trajectories, some newspapers are doing a lot of things right. Yet with the landscape littered with the carcasses of newspapers vibrant seemingly just yesterday, it's a question how many can hang on -- and for how long.

Within the industry, there used to be an adamant rule that reporters keep themselves out of their stories. Now newspapers contain ever more instances of the first-person singular -- and newspapers themselves, in contravention of another newspaper no-no, are becoming a very big story indeed. And no one, including those paying the closest attention, can say how or when this story, this depression, will end.

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About The Author

Ross Mackenzie lives with his wife and Labrador retriever in the woods west of Richmond, Virginia. They have two grown sons, both Naval officers.

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Good Ridance
to the liberal stenographers.

If the same trash on the MSM's nightly news is what you are reading in a newspaper, why bother?

Great Recession or Depression?
It might last a year or a decade or more.

But what about just calling the Obamanation what it really is now? A complete marxist take-over of our gov't and the intentional undermining and "hopeful" destruction of the capitalist, free-market system.

It's not the economy or meism, it's fascism stupid.


Why are newspapers dying?
Because in spite of dumbed down government controlled "education", a few people have "had their fill" of bias, lies and outright propaganda.
I quit the alphabet networks when they wore dresses with stains like those on Monica's dress and learned about npr and pbs listening to cornell faculty and students.

lefties are only a part of the story
business moved out of the central business districts.

commuters stopped sitting on busses or trains for an hour or more each day. lost reading time.

commuters started driving to work. gained radio time, especially talk radio am listening time.

conservative talk radio is interactive... call the station and rant

sports radio? independents, apoliticals and liberals have sports radio... also interactive.

liberal newspapers are counter-interactive... write a letter and...

the left loses again. sigh.

death of newspapers
good riddence to bad rubbish!!!!

Ross
Please be advised; You are a third rate reporter,at best. Economics should not be a topic of your choice. Some "Idiot", without benefit of a proper education,will believe you. You are frightening the "Kids" here on TH. Stop it... Depression is a term that has no place in these discussions. I can't believe how "Dumb" you and others are,with these debates. You are helping President Obama more than any Liberal. 2010 will be a very good year. For the Democrats, that is!!

Mackenzie
Couldn't disagree with Bill more with the
"good riddance to bad rubbish" comment.

There is a whole lot more legitimacy to most
newspapers than there is to most bloggers. And that is where so many people are getting their "news" and opinions these days. No accountability, very little designation of
sources. And it gets passed through posts and
emails as gospel probably millions of times a
day.

Even if I would listen to Rush and Fox every
day, (and that is a big EVEN IF), I would at
least know where they are coming from.

However, to address your question "how will
this end?" Who knows. I cannot for the life
of me believe that books and newspapers and
magazines will disappear. If they do, we are
in big trouble. I worked part time in a book
store for nearly a decade. I watched the
music department become a shadow of itself,
I watched the kids' book division become a
book and toy division, I have watched the
magazine division dwindle. I do not expect
the chain to even be in existence in a few
years. It is so sad.

I cannot imagine people doing research if it
has no place but the internet to get published. It needs to be bound, fondled, held in ones hand, put on one's shelf to bring
it forth over and over, cherished, saved for the ages. I collect books. I love them. I love the feel of them, the smell of them, the delight of them. I will never get that from
the internet or a kindle or a cassette tape.

I love newspapers too. I get the weekend versions of the Christian Science Monitor and
the NYT. I subscribe to the Chicago Tribune and the local paper. I hate the volume of
paper. I have tried to convince the Tribune
and the local paper to not insert ad sheets
in my delivery but of course they are obligated to do that. They are having a difficult enough time getting advertisers so I
willingly put up with it and make my weekly
trip to the recycling center to get rid of them.



F.J.
" a few people have "had their fill" of bias, lies and outright propaganda.
I quit the alphabet networks when they wore dresses with stains like those on Monica's dress and learned about npr and pbs listening to cornell faculty and students. "

I wonder why I get this feeling that you are one of those people who are on the putz side of the bell curve and that you are one of those actually most susceptible to propaganda?

Soulsamurai (oh, brother!)
"But what about just calling the Obamanation what it really is now? A complete marxist take-over of our gov't and the intentional undermining and "hopeful" destruction of the capitalist, free-market system. "

**********
Besides the fact that your post is complete
drivel, may I ask what it has to do with the
subject at hand? Obama is the cause of
newspapers folding!? Obama is the cause of
our economic disintegration!?

I think you need to find another way to flash
those swords, oh great warrior.

Tammy
If you love that medium so much why are you on the internet right now? Dont' get me wrong. I'm a voracious reader. My fiance just about had a heart attack when he saw how many books I owned. I don't have all those fiction books either. I have apologetics as well. But I read because I enjoy it. B&N is doing very well in our town. Primarily because it is a place where people can sit down and read, discuss today's events and particpate in the community. My family knows that the best gift you can give me is the B&N membership and a couple of gift cards...I'll take care of the rest, thank you very much.

The Obama Deception / A FILM
Here are the links to the NEW Alex Jones Film entitled THE OBAMA DECEPTION.

Alex Jones is NOT a Republican or a Democrat – HE is a PATRIOT.

It provides a background on how the Federal Reserve Bank has bankrupted America.

It explains the NWO, Bliderbergs, Tri-Lateral Commission, and CFR, and how they are controlling America.

The Film focuses on Obama’s deception a great deal in clips 9-12.

1) http://www.youtube.com/watch?v=gWgu1W5v-OA&feature=related

2) http://www.youtube.com/watch?v=BGtwxvVzqPQ&feature=related

3) http://www.youtube.com/watch?v=KKdEmUb_0zs&feature=related

4) http://www.youtube.com/watch?v=Gv6GWsRj4HY&feature=related

5) http://www.youtube.com/watch?v=Hp8FaoqJfvs&feature=related

6) http://www.youtube.com/watch?v=LFzE21pN-wM&feature=related

7) http://www.youtube.com/watch?v=Y8JSK9v5gqY&feature=related

8) http://www.youtube.com/watch?v=gG8pvf5knCs&feature=related

9) http://www.youtube.com/watch?v=fmrjkjM6P94&feature=related

10) http://www.youtube.com/watch?v=SUrAq_7UZMA&feature=related

11) http://www.youtube.com/watch?v=7x-6ag9sVTQ&feature=related

12) http://www.youtube.com/watch?v=IlIG7wdegT8&feature=related

You must understand that Obama is NOT ONLY a continuation of Bush Policies …
He is an EXPANSION of BUSH POLICIES.

WATCH AND LEARN.

I'll go back to the top
Cont'd ) and read the other comments.. BUT:
I don't pretend to be an intellect, but I can sum up *the media's* Plight in three words--
LACK OF TRUST!! Even my Local Rag, while usually half-credible,is still highly Biased to the Left as is the Local News..Withi

Sorry for I'll go back to top booboo!
Within the past year I've Cancelled NYTimes, Time, Newsweek, Scientific American (Couldn't handle J. Sachs' program to spend the GDP on Sub Sahara Africa)and Smithsonian is next to go.I also love to read, but I will deceide what is TRUTH and I KNOW IT WHEN I SEE IT!! And NO, OBama isn't directly responsible, but without THE A$$-Kissin MEDIA there would be NO OBAMA..
Still wondering what the "killer" KILLS?? My bet is Cockroaches!!
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