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Thursday, March 19, 2009
Ross Mackenzie :: Townhall.com Columnist
Talking Shop: How Will This Story End?
by Ross Mackenzie
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Self-appointed experts continue to debate whether it's accurate and appropriate to term the wreckage of the U.S. and global economies a depression. You have spent nearly 50 years in newspapers. How do you describe their condition?

Anyone denying they're in a depression is smoking something -- or not paying attention. Across the country famous nameplates are struggling, bankrupt or defunct. Circulation has plummeted, and advertising along with it.

Perhaps the foremost example is the Boston Globe -- owned by The New York Times (itself the recent recipient of a quarter-billion-dollar infusion from a Mexican financier). Circulating in what may be the nation's most literate community and long a prestige newspaper property, the Globe has been on the market for several years with hardly a suitor. To enhance the Globe's allure for potential buyers, The Times reportedly is throwing into any prospective deal its 18-percent interest in the Boston Red Sox.

Sort of like Cracker Jack -- you buy the product, in this case a newspaper, and you get a toy along with it. Amazing. Why has this depression happened with such suddenness?

It's not sudden at all. Since peaking in the late '60s and early '70s, combined daily circulation has declined both as a hard number and -- more sharply -- as a percentage of the nation's growing population. Advertising rates are based on circulation, so advertising returns have accompanied circulation down. To borrow a sociological term from the compulsory-busing days, in the past several years circulation and advertising reached the tipping point, and what had been a gradual decline became a plunge.

Why?

A perfect storm of forces -- some widely remarked, some less so.

Frequently noted are television, of course, and the Internet. The shift away from blue-collar agricultural and manufacturing labor that helped kill off large afternoon dailies. Women moving heavily into the workforce. (Datum: Newspapers tried for years to target 18- to 35-year-old women to ramp up circulation, never minding that this is one of the culture's busiest demographics -- with minimal time for newspapers.)

And the factors less often discussed?

The collapse of reading as the preferred way to acquire information -- this is why just about all print media, including magazines and books, are suffering horribly. The corresponding shift from the printed word to video. Unions, which have done their best along the way to ravage the newspaper industry. Government (yes, the dead hand of government in this, too), especially the FCC, which has throttled moves toward the convergence of television and newspapers in many communities.

Meism and the rising primacy of self -- self-interest, self-importance. The pace of lives -- the actuality or the perception (which leads to the same result) that people are busier, and so lack the time to read.

And? Continued...

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About The Author

Ross Mackenzie lives with his wife and Labrador retriever in the woods west of Richmond, Virginia. They have two grown sons, both Naval officers.

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Sorry for I'll go back to top booboo!
Within the past year I've Cancelled NYTimes, Time, Newsweek, Scientific American (Couldn't handle J. Sachs' program to spend the GDP on Sub Sahara Africa)and Smithsonian is next to go.I also love to read, but I will deceide what is TRUTH and I KNOW IT WHEN I SEE IT!! And NO, OBama isn't directly responsible, but without THE A$$-Kissin MEDIA there would be NO OBAMA..
Still wondering what the "killer" KILLS?? My bet is Cockroaches!!

I'll go back to the top
Cont'd ) and read the other comments.. BUT:
I don't pretend to be an intellect, but I can sum up *the media's* Plight in three words--
LACK OF TRUST!! Even my Local Rag, while usually half-credible,is still highly Biased to the Left as is the Local News..Withi
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