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Wednesday, September 09, 2009
Rich Smith :: Townhall.com Columnist
Boeing's Chinese Challenge
by Rich Smith
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"State-owned Aviation Industry Corp. of China ... unveiled ... its design for a single-aisle commercial jet to break the Airbus and Boeing (NYSE: BA) duopoly in the production of large aircraft."

That was MarketWatch's breathless recap of yesterday's news from Beijing. Yes, AVIC has an airliner in the works. And with a planned capacity of 190 passengers, the new C919 aims at Boeing's position in the large airliner market. (As opposed to, for example, China's ARJ-21 regional liner, which targets smaller jet makerslike General Dynamics (NYSE: GD), Textron (NYSE: TXT), Embraer (NYSE: ERJ), and Bombardier .) But while pundits have the bare facts right, they're jumping at shadows when predicting the end of the "Airbus and Boeing duopoly."

You must chill
Yeah, I know China's going to change the world. But when you get right down to it, this news isn't as big as it sounds. I mean, you don't see Embraer and Bombardier quivering in their aviator's jackets over the threat from China. Or the one from Japan. Nor do they fear Russia's " Superjet."

Similarly, I suspect the C919's advent will prove a tempest in a Chinese teacup. For one thing, the plane remains seven years from its supposed first delivery date. For another, Boeing itself has provided numerous object lessonsin the malleability of deadlines. For a third ... even once it's built, the C919 may only sell well within China.

Scare globally, sell locally
That is, after all, the way things have worked with past challenges to the Boeing/Airbus hegemony. Pundits all aflutter with the Chinese news may have missed the fact that the "duopoly" has had a superpower rival for decades, in the form of Russia's aircraft industry.

Nor are the Russians bad planemakers. I've flown in the Tu-214, and prefer it to almost anything manufactured by Boeing or Airbus -- but I'm not holding my breath waiting to see Delta (NYSE: DAL) add Tupolevs to its fleet. The air traveling public here just wouldn't stand for it. And if Russia's got a bad rep for quality, just imagine what China has to overcome.

Foolish takeaway
When you get right down to it, I see no threat in the C919. To the contrary, I see opportunity here. Just as China's ARJ requires the help of General Electric (NYSE: GE) and Honeywell (NYSE: HON) to get it airborne, so too do I expect the C919 will require Western assistance -- and pay through the nose for it. Long story short, China's new plane isn't the bad news for Boeing many are predicting.

But it's good news for just about everybody else.

Disagree? Feel free. If you think China's got a real bead on Boeing, tell us why below.

This article was originally published as Boeing's Chinese Challengeon Fool.com

Copyright © 2009 The Motley Fool, LLC. All rights reserved.

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About The Author

Rich Smith is a business writer with the Motley Fool.

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