Townhall.com, Where Your Opinion Counts
Talk Radio:   Bill Bennett   Mike Gallagher   Dennis Prager   Michael Medved   Hugh Hewitt   
BREAKING NEWS  LeftArrow - Townhall.com : Conservative, Political, Republican   RightArrow - Townhall.com : Conservative, Political, Republican  
Columns, funnies & more in your inbox!
  • Check the boxes and send us your email address to receveive your free newsletter
  • Your daily must-read of conservative columns, cartoons and news. Coulter, Sowell, Krauthammer and more.
  • Townhall.com’s weekly inside scoop on what’s happening behind the scenes in the world of politics. When news breaks, we report.
  • Signup to receive the latest daily Townhall cartoons
Monday, June 25, 2007
Rich Lowry :: Townhall.com Columnist
Imbalanced on Talk Radio
by Rich Lowry
Vote on It:
Average Vote:
[+] Text [-]
 
Poll
Is President Obama's Afghanistan plan a step in the right direction?


Rush Limbaugh, the conservative talk-radio pioneer, has been called many nasty things before, but never a "structural imbalance." That's the fancy term a liberal think tank uses to characterize his success -- and to dress up its proposal for counteracting that success through new government regulation.

The report of the Center for American Progress on "The Structural Imbalance of Political Talk Radio" marks the latest phase in liberaldom's grappling with conservative talk radio. First came the attempts to create a liberal Limbaugh -- Mario Cuomo, Jim Hightower, et al. -- that fell flat. Then an entire left-wing network, Air America, was founded, and foundered. So there's only one option left -- if you can't beat them, and you won't join them, you can agitate for government to regulate them.

The report looks at a slice of 257 talk stations and concludes that more than 90 percent of total weekday talk programming is conservative. The supposed reason for this is, essentially, that media companies are conspiring to shove conservative radio down the throats of listeners in a way they couldn't if, among other things, government required broadcasters "to regularly show that they are operating on behalf of the public interest."

This is a pinched view of radio. There are upwards of 2,000 talk stations in the country that deal with news and issues, according to Michael Harrison of Talkers magazine, and they encompass all sorts of formats from National Public Radio to urban radio to shock jocks, none of which are dominated by right wingers. Conservative talk radio is a vibrant niche within that market, but there are many other places to go for news and opinion.

What is hard to find are liberal replicas of Rush Limbaugh, and that is due to the deepest structural imbalance of all -- talent. Limbaugh and other top conservative talkers are silver-tongued, informative and -- importantly -- entertaining. These are qualities that can't be conjured out of nowhere, and designated liberal-radio saviors have tended not to have the requisite talent "on loan from God" (as Limbaugh puts it).

There have been conservative failures at talk radio for the same reason. Without the right mix of substance and entertainment, a host will fail to get ratings, and with that, be yanked from the air. "Ratings" is a word that appears only once in passing in the Center for American Progress report, because then it would have to acknowledge that conservative radio is successful exactly because it gets listeners.

Broadcasters go where the money is. If a liberal could draw the kind of listeners -- and hence the kind of advertising dollars -- as Limbaugh, he too would be on more than 600 stations. This is why Spanish-language radio is such a growth commodity. Not because broadcasters have an agenda to Hispanicize America, or because there's a structural imbalance that favors Spanish-language over German- or French-language programming, but because there's an audience for it.

The Center for American Progress wants to short-circuit the market. Having bureaucrats determine whether radio stations are serving the public interest is inherently dangerous. There are times -- like now, in the debate about the immigration bill -- when Democrats and Republicans in Washington will agree that conservative talk radio is not serving the public interest because it brings to the table public sentiment that the establishment prefers to ignore.

The report avoids directly calling for a renewal of the constitutionally dubious Fairness Doctrine that mandated equal time for conservative and liberal opinions, although some Democratic lawmakers aren't so circumspect. After five years of opposing most assertions of government power to fight terrorism, these liberals are ready to wield it to fight conservative talk radio. After maintaining that the First Amendment protects nude dancing, they are ready to argue that it doesn't quite apply to people broadcasting conservative views over the airwaves.

In our toxic contemporary politics, it's a sign of success if you drive your opponents batty. Rush Limbaugh might be a structural imbalance, but his critics appear simply imbalanced.

Share:
Vote on It:
Average Vote:
 
About The Author
Rich Lowry is author of Legacy: Paying the Price for the Clinton Years .
 
TOWNHALL DAILY: Be the first to read Rich Lowry's column. Sign up today and receive Townhall.com daily lineup delivered each morning to your inbox.
afsarge
What you consider obvious I consider to be an illusion. I doubt we'll ever change each other's minds. Fox can't even realistically be called "news" because they only provide right-wing propaganda. CNN and MSNBC are very balanced. The networks seem to be so concerned about being called liberal that they have swung more to the right. Look at Halperin from ABC and his fawning over Hewitt. I never watch Couric but you see bias because you want to find it. The President's press conferences are so scripted that anyone that asks a challenging question will never get called on again. The mainstream media is lazy. They were the hardest on Clinton of any recent President because the Monica affair had sex and appealed to most people. They have been the easiest on Bush. ABC and CBS never even reported the whole scene with Card and Gonzalez going to the hospital to try to strongarm Ashcroft when he was sedated. They don't go after difficult stories because they don't think most people will understand or care about them and they only have about four minutes to do their story. The fact that 41% of people think Saddam had something to do with 9/11 means either that the general public is really stupid or the media has not been doing its job very well or too many people are watching Fox. Heck, if you only watched O'Reilly, you wouldn't even know there was war going on since he practically refuses to talk about it anymore.

True Patriot
First a question: Can a liberal be a true patriot?

Second, I don't think the party of Swift Boating has any right to talk about smear campaigns coming from anywhere else. And you are blind if you think the vast majority of the mainstream media was against Bush. They gave him a free pass from 9/11 until well into the war. The war was not nearly as unpopular in 2004 as it is now. We were only 18 months into it and Iraq was holding elections.

You and others talk about the liberal bias of the major networks and I think, for the most part, you are just seeing what you are looking for, whether it is really there or not. I rarely watch those shows and I'm curious about the ratings compared to cable news networks since I don't think many people are home watching TV at the time they are on. But those shows usually spend about 10-15 minutes talking about the news of the day and the rest of the time is spent on human interest and puff pieces. Coulter got an hour all to herself on Matthews yesterday.

I don't remember all of the details but I heard about a poll today that indicated that the majority of Americans now favored either gay marriage or civil unions. Something like 79% of people thought homosexuals should be able to serve openly in the military. There are more registered Democrats than Republicans nationwide. And the vast majority of people do not approve of Bush, Cheney or the war. I think the mainstream is a little more to the left than you might think. Why they don't listen to talk radio I couldn't say and I honestly don't care. But if people get all of their information from right-wing talk radio, then they are not getting all sides of an issue and they will be sorely misinformed.
Sign Up to Post Your CommentsSign Up to Post Your Comments
If you are already registered, click here to login. Otherwise, please take a few seconds to register with Townhall.com. Once you sign up, you’ll be able to post your comments immediately, use the action center, get podcasts, and more!
Note: Fields marked with a red asterisk (*) are required.
Salutation:
First Name:
*
Last Name:
*
Email:
*
Nickname:
*
Note: Nick name will be shown when you post comments.
Address 1:
*
Address 2:
City:
*
State:
*
Zip:
*
Phone:
      
Your daily must-read of conservative columns, cartoons and news. Coulter, Sowell, Krauthammer and more.
(Bi-Weekly) We highlight the best opportunities from our partners for surveys, action items and more.