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Saturday, September 12, 2009
Rex Moore :: Townhall.com Columnist
Get Ready for a 25% Drop
by Rex Moore
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My friend swears he's learned his lesson.

Back in July 1995, this friend -- let's call him Charlie -- bought Microsoft at what turned out to be the highest price it would see that year. The stock was down 15% in no time, and Charlie was worried. He was smart enough to know the market is the best wealth-creating machine available to us regular folks, but stocks to him were sort of like husbands to Elizabeth Taylor. He liked them well enough, but he tended to give up when things got a little rocky.

In a matter of weeks, his paper loss was approaching 25%, and he couldn't stand it anymore. He bailed out.

Needless to say, the next few years were even rougher on Charlie as he watched Mr. Softy march steadily higher. It achieved 10-bagger status at the height of the bull market in 2000, but even today it's 380% higher than when he sold -- despite two horrendous bear markets.

Get ready for a 25% drop
As Tom and David Gardner tell their Motley Fool Stock Advisormembers, you have to expect significant dips from some of your stocks, and you must remain firm if you've done your homework. Otherwise, you sort of screw up that legendary investing formula by buying highand selling low.

This table should really drive home the point for you. While doing some research earlier this year on top performers from the prior decade, I decided to calculate their largest drops. These were true all-stars, yet investors who bailed on them missed out on some life-changing gains.

Company

Feb. 1999-Feb. 2009 Gain

Largest Drop

Apple (Nasdaq: AAPL)

926%

76%

Adobe (Nasdaq: ADBE)

235%

70%

ExxonMobil (NYSE: XOM)

153%

34%

Transocean (NYSE: RIG)

193%

71%

Apollo Group (Nasdaq: APOL)

443%

61% Continued...

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