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Monday, December 15, 2008
Paul Greenberg :: Townhall.com Columnist
Modern Times
by Paul Greenberg
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It might have been a vision of the future borrowed from "Modern Times," Charlie Chaplin's classic protest against the industrial age. Made in 1936, the almost silent movie still speaks powerfully. Whether as comedy or tragedy.

Perhaps its most famous scene is the one in which Charlie, aka The Little Tramp, is caught in the maw of a giant conveyor belt at the Electro Steel Corp., where he's supposed to tighten the same bolts on the same widgets in the same way at the same rate as they pass by in endless succession. At last, man had become machine, or at least part of it.

The machine never stops, even feeding Our Hero to keep him on the job. It eliminates any need for him to think. He's become just another cog in its works. But when Charlie pauses to brush away a fly, or just itch and scratch, the result is (1) chaos on down the production line as the clockwork system is thrown off pace, and (2) a pink slip for Charlie.

The whole, tragicomic scene came back on reading Vanessa O'Connell's story in the Wall Street Journal on the not-so-newest thing in retailing: "Stores Count Seconds to Trim Labor Costs." Here's how it begins:

"SHELBY TOWNSHIP, Mich. -- Daniel A. Gunther has good reason to keep his checkout line moving at the Meijer Inc. store north of Detroit. A clock starts ticking the instant he scans a customer's first item, and it doesn't shut off until his register spits out a receipt.

"To assess his efficiency, the store's computer takes into account everything from the kinds of merchandise he's bagging to how his customers are paying. Each week, he gets scored. If he falls below 95 percent of the baseline score too many times, the 185-store megastore chain, based in Walker, Mich., is likely to bounce him to a lower-paying job, or fire him...."

The system is called "labor-waste elimination." Dozens of retail chains are listed among the clients of the company that offers it -- the "Operations Workforce Optimization Unit of Accenture Ltd."

That elevated and expanded moniker makes the simple Electro Steel Corp. in Charlie Chaplin's film sound like yesterday's next big thing.

Of course, today's system is much more humane, or at least the language used to describe it is. To quote Frank Guglielmi, a spokesman for the Meijer chain, it "expects employees to be at 100 percent performance to the standards, but we do not begin any formal counseling until the performance falls below 95 percent."

Then what happens? Cashiers who are "challenged in the position," can get "training and counseling to help improve their performance. If this doesn't help them, there are various alternatives." Such as? Mr. Guglielmi didn't say, but one can guess. Like being fired.

The discreet language used to describe how the system works may be very 21st century, but the system itself sounds remarkably like Charlie Chaplin's nightmare vision of a dehumanized future.

This approach to work -- dividing each job into parts and timing each employee to see how long it takes him to perform each segment -- springs from the theories of Frederick Winslow Taylor. He's the efficiency expert who introduced time-motion studies early in the last century. His approach soon became known (and detested) as Taylorism.

Today's version is fine with some shoppers. "I am 84," says one, "and I get behind some old person and I can't stand it."

Another shopper is not a fan of the new system. "Everybody is under stress," she says of the cashiers. "They are not as friendly." She says some old folks feel so rushed at the store, they've stopped coming back.

Me, I'm not 84 yet but I've grown more sympathetic toward the old in recent years. (I wonder why.)

Reactions to this Labor Waste Elimination System may vary, depending on how much value you place on human contact versus a quick profit. I was exposed to the conflict between these competing values at an early age. As a child, I spent a lot of time in my father's little shore repair and dry goods store. He was the shoemaker, my mother the seamstress. Whenever he would throw something extra in a customer's bag -- call it lagniappe -- she would give him a cold stare. She didn't like to see him give away the merchandise. He tried to explain: "Sarah, it's not just the one sale that counts. It's the return business. They'll be back." She had her doubts.

He on the other hand thought of commerce as friendship. He knew his clientele, mainly sharecroppers in from the country or city laborers, not just by name but through instinct. When he retired, he opened a little booth in a friendly competitor's store to close out his accounts receivable. How many of his customers would you guess came by to settle their debts? Upwards of 95 percent, which they tell me is remarkable. Talk about return business; sometimes he'd dealt with generations of the same family.

When it came to extending credit, the old man had an eye for character; he didn't just go by the numbers in his little card file of payments. Frederick W. Taylor, the granddaddy of American efficiency experts, was big on numbers. He timed how long it took to do a job and how many movements it required. I wonder what numerical value he would have placed on friendship.

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I presently
work at a Salvation Army Store. Granted we don't have to worry about timing and all. I did use to work for K-mart but the stress level at the Army Store is so far below K-mart that I can actually enjoy my work. You interact with the customers. You know them by their first names and they talk to you about all kinds of things. Believe me, I would rather have that kind of behavior then the timing.

“Trust but Verify.”

I tried to run my business under these rules:

Wouldn't you rather
trust everyone all of the time and be
wrong once in a while,
than trust no one at any time, and be
right once in a while.

As modified by the comment of my friend Ronald Reagan, “Trust but Verify.”

I remember when I sold a house one afternoon, and agreed to meet at the escrow office at nine the next morning. The man pulled out his check-book, and a receipt, and started to write. I stopped him and said, “If we can’t trust each other until 9:00 AM in the morning, wouldn’t you rather find that out before we actually started to do business with each other?”

He had a shocked look on his face, but agreed that’s a great way to do business.

Problem was space, not time

Engineers, being the nuts that so many of them are, find it hard to admit they are wrong.

Over 60 years ago I worked at Hotpoint in Chicago, on the stove-top assembly line. One day engineers showed up with their stop-watches and notebooks, and watched and timed what we did, so they could build a new assembly line in a different building.

When I first saw the new line, I knew something didn’t look right, but it wasn’t until we started to work that it became obvious. Then it was obvious to all that there was a problem, but when I tried to point out to the engineers what the problem was, they ignored me and told me to get back to work.

The problem was not in timing the various movements, but was a space problem. They had correctly counted the time it took to assembly and solder the wires to the switches, and were shocked that we poor stupid assembly workers could not meet their target.

Finally I insisted that they listen, and they finally admitted I was right. They had timed the amount of time it took to do the soldering, but had not planned the distance the line moved while that was being done. By the time the point had been heated, the solder had melted, then hardened, the line had moved 3 or 4 feet, and the people at that point were overlapped, and were reaching past each other, trying to get the job done. They had to stop work on that line, and lengthen it, not for time, but for space.

In the years later I worked with electronic engineers in the Computer Business, and found that was the way they were. Their idea was, “I know that is what you need, but this is more fun.”

Technology/ computers
The world's most advanced computer was making it's debut on a London stage. Scientists from all over the world gathered in the London theater for the debut. Each scientist was allowed to ask the computer one question. There was much excitement.

The scientist picked to go first stepped forward. he asked the question,"Is there a God"?

The computer answered,"There is now".

Dehumanization, secularism, is that the goal?
If it is...,it's working.

doing something worthless

Michael Location: AR
Reply # 3
Date: Dec 15, 2008 - 3:13 AM EST

These two comments were Letters to The Editor, in the LA Times, in the 1950s. “What makes you think doing something worthless, is better than doing nothing at all?” This person didn’t like “Workfare” where he had to do menial jobs to get welfare money.

Another letter concerned an article that said how important it was to have a very good job, and be able do what you like to do. The respondent said he did not like to work, had no intention of working, why didn’t those who like to work, just give him enough money to live, and they would both be happy doing what they liked best. I didn’t write either letter.

What is the problem
with wanting to be efficient? Why is it one or other? Are clerks incapable of smiling and greeting a customer while quickly scanning their groceries? Can't walk and chew gum at the same time? This has to be one of the lamest articles I've ever read on TH.

Response to John in WA
John, I pity you for your apparent lack of humanity. There is a happy medium between being overly talkative and treating customers like cattle to be herded along as quickly as possible. One can acknowlege and show respect for each customer without unduly slowing down the process. The silly system discussed in the piece encourages cashiers to hurry through their job without paying attention to the people involved. In the end, that is bad for business as well.

Paul V.
Lake Charles, La.

I hate chatty clerks.....
When I get to the check out line, I want to check out and be on my way. I don't want to socialize with the clerk, I don't want them to be my "friend."

Just check me out quickly and efficiently, and I'll be a happy customer.

Somthing to add
RFID tags will eventually eliminate the need for a cashier to individually scan each item at checkout in the near future. One scan gun will tally all of the items to be purchased, all that will need to be done is discounting coupons, paying for the purchase and bagging them up.

That should help eliminate even more jobs for those in college or trying to scrape by with a lower unskilled wage job. Unfortunately the technology will provide for better tracking/advertising that is tailored to a person's tastes in shopping ala the movie Minority Report. Sort of like getting first and third party "cookies" on your computer when browsing websites.


What About Coupons?
I dread getting in line behind women at the checkout line, because of all the purse rummaging that they do. They unzip a half-dozen compartments before they get to the money, checkbook, or credit/debit card to pay for their purchase...Then they have to use their coupons, which could have been presented earlier. Then they have to put everything back into their purses and zip closed all the compartments again.

It is funny though, how people leisurely shop for their items, but only become impatient when they finally get in line to pay for them.

There are also families who will finish up their shopping by getting in line and having their spouses or their children continue to bring more groceries to put in their cart while waiting to be checked out, It bothers me if I hunted for a line that has shoppers with fewer items in their carts.

Does Meijer take into account the time spent to do a price check when a customer watches the tally and complains that they are being charged the regular price on what they thought was a sale item? No wonder why we are losing so many jobs that are monotonous tedious repetitive production work to the Asians that is timed, I am thrilled that I no longer have do that kind of work..Yay!!

Offsetting the state law
Mejer's has every right to expect performance from its employees. Do we know what 100% equals? Is this the average of all register operators?

Why, instead, don't we talk about Michigan's union-driven unit pricing law? The stores in other states seem to do fine with shelf labels showing the item's price, but in Michigan an employee must affix a label to every can and box not already marked. While I've found errors between shelf labels and the checkout price here in Colorado, they are rare enough not to justify the additional labor of putting a sticker on each can of soup.

So should the state now step in and force Mejer's to adjust its expectation of employee performance? No? How about our federal "leaders?" They understand efficiency well enough to set it for grocery clerks; almost as well as they understand the economics of bailing out Michigan's other union-driven train wreck.

great article
as a small business owner i know that customer contact is more important than finishing quickly, although time is money.

we have to remember that humans are not computers.

Shoot the messenger...
Is Greenberg a liberal? His fuzzy logic definitely reminds me of the thought processes of Liberals. Greenberg misdirects his criticism at the concept of time management, which traces its roots to Taylorism, rather than at the management of Meijer Inc. which is apparently utilizing this data as the sole means to judge the performance of cashiers. “Labor- waste elimination” is one tool that management can utilize to improve productivity, but only very poor management would use this as the primary criteria to judge performance, especially in the customer service arena. Wouldn’t it be far more productive if Meijer combined their “labor-waste elimination” analysis together with customer-service satisfaction surveys and than incentivized cashiers to improve performance in both parameters? Obviously, this would be slightly more complicated endeavor for management, but is a strategy that would ultimately improve both customer and employee satisfaction.
Social critics like Greenberg who are critical of the great improvements in worker productivity always take the teachings of efficiency experts like Frederick Taylor out of context. Many of the changes that were encouraged because of “Taylorism” actually improved the health of laborers, because “time and motion studies” often improved the ways laborers approached their tasks. A modern day analogy might be improvements that would enable computer users to type faster and simultaneously reduce their risk of carpal tunnel syndrome. Poor management and fuzzy thinking seem to be the rule rather than the exception in America today.

Paul, Is 95% OK with You?
When your accountant does your taxes, is having 95% of the numbers OK with you? How about your lab workups from your physician? Or to put the issue closer to the central, human interest story in your column, when you go to the grocery, if your sales totals have an extra few bucks in them 5% of the time is that OK with you? This is a column I'd have expected to see in The Nation.

Taylor's conception of workers was limited and requires expansion to cognitive and affective domains, but the genius of his work efficiency concepts per se cannot be denied.

Charles F Schanie, PhD

I think this is a good tool
There is nothing worse than standing in the line of an incompetent checker who keeps making mistakes on the people ahead of you, or engages them in endless converations while your children are getting hungry.

This is a legitimate approach to improving customer service and productivity. The production objectives need to be balanced with other objectives.

When all is said and done,
it's going to be amazing to realize to what extent the love of money distorts the living of life.

Customer service...
gone the way of the dinosaurs.

I'd just be happy if the obambi voter behind the McDonalds' cash register could make change.

We have a Meijer
in our neighborhood. I never shop there. The times I tried it there were always long lines at the checkouts that were open and the clerks were not friendly and seemed to avoid eye contact. Now I know why. I don't expect to become friends with the clerks, but if I wanted to avoid personal contact, I'd use the self-check counters.

Furthermore, I have my own little business and find personal contact and the information I can convey to be one of the best reasons for my success.

PS My father was an efficiency expert who knew the fine line between efficiency and humanity.

timed work
Hello: If one takes the story as the factual use of manpower in ALL industries, this is painting the problem with a broad brush. The automotive industry is more representative of he story base. One will note that the nimble brain of many engineers have Robotic the auto industry as far as it can go to reduce labor costs. Now the congress in its infinsite wisdom has opted to demand that they "Legislate the brains of engineers" to produce products they deem better and less expensive. For a body which cannot even add up numbers to balance a budget, they have the gall to think they can control the mind. We need common sense in Washington before it spews stupidity throughout the Nation.

Modern Tmes
Obviously Meijer is not interested in creating good employee customer relations which can be very good at obtaining return customers. Gestapo tactics usually result in high turnover of employees and lost investment in training. On the flip side the a company needs to have compotent employees that can keep customers moving through the line during busy periods. The company likes this and the customers like this. This software should be utilized in a wise manner to improve employee performance by indicating training or counseling needs in lieu of using it as a stick to beat them up. Happy good performing employees are also good for customers.

Any light in a deep dark tunnel?
Amero - the new currency for North American Union (Mex/USA/Canada) had been already coined:

http://www.youtube.com/watch?v=qxv9fl8vwa0

Modern Times
This type of employee monitoring may not be the most accurate measure of an employee's effectiveness at the retail level. But I can understand it to a point. Too many times I have stood at the checkout, with my $200.00 plus cornucopia of groceries being scanned by a gum smacking "customer service associate," who is engrossed in their personal, but certainly not private, conversation with the bagger or their counterpart at the checkout lane behind(!) me. The only time I was personally acknowledge was when he said, "210.83." At the conclusion of our monetary transaction, I appologized for interrupting his conversation. He very sincerely replied, "That's O.K.," obviously immune to my attempt at sarcasm. Effective training & supervision are what is needed to improve customer satisfaction.

Manufacturing Is Not Dead In The USA
It is done by machines.

Manufactured goods still make up 20% of the economy. What is happening is what happened to farm labor in the 20s. Or what happened to John Henry in the 1880s.

Microprocessors have eliminated the need for low skill workers.


As manufacturing is virtually dead
in the US, nightmares of production lines will soon simply be dreams of the past. And so will their contributions to GNP and the Treasury.

A la what's going to happen to Detroit.

The numbers game
Having opted out of my career with international technical manufacturing companies in 1989, at the nadir (or maybe it got even worse after I left) of the commoditization of computer systems products, employees, and customers, I was happy to be free (although at significant financial cost)of this system. In the ensuing years, operating my small business, I have been thankful for what I had learned about systems, operations, etc., but more so for what was left behind. As we rummage about the debris of the current, perhaps catastrophic, financial debacle, we who know can't help but think that it has been the reliance on systems, numbers, forecasts, etc., and failure to use vision, instinct, and empathy that puts us where we are now. Will one of the outcomes of our eventual recovery be a reversal of the trend that got us here? I don't think so. Some analyst will simply find a way to metricize vision, instinct and empathy and publish the index.

Seems like yesterday,
not 57 years ago, when a bunch of us high school buddies during summer vacation went to work for Ovaltine. There were various jobs all paying the same, probably around $1/hr.

The oven room was a favorite. The temperature inside was well over 100 degrees so the work was 20 minutes on and 20 minutes off in the lounge.

Then there was the canning line. The first guy fed cans to the conveyor, the next guy shaped boxes and put them on the line past the canning machine and the last guy loaded the filled boxes onto pallets. On and on and on, until we figured how to beat the system. Once in a while, but not so often as to arouse suspicion, the can guy would squeeze a can out of shape and the machine would stop. So would we and the engineers would come down, open the machine, find the offending can, blame the machine and leave; a process that took 20 minutes.

Then they offered us all a night job...loading cases of the canned Toddy destined for the troops in Korea into boxcars. This was a job we could see the end of by counting the empty cars. We worked as fast as we could. The forklift operator, an older guy, told us to slow down, we were working ourselves out of a job. And that's what happened...we turned a 3 week job into a 1 week job, saved the company a bunch of money and became unemployed to spend our earnings during the rest of our vacation.

What do you make of that, Frederick Winslow Taylor?

TruLib.
No, history proves you wrong, about the olden days, the Stone Age peoples, and the American Indians. Unless, of course, you are reading the histories written by the working people, the slaves.

And I am not kidding.

Of course, what you are talkng about is when we got too many people. That is not in the least bit necessary -- it required slavery, to work (pun intended).

Unions
That, dear friends, is one of the reasons unions took over: someone had to stand between the "efficiency expert" and the worker.In my hometown, the phone company wouldn't let people take a bathroom break.   (Gotta pee?  Gotta cup?)

That's when unions were (and are) needed.Not the spoiled grandchildren-of-unions we see today, ruining the American automobile manufacturing business, and forcing companies to send many of our jobs overseas.  On the other hand, overseas, there're people who will line up for abuse, as long as they can feed their families.  
I don't see many sons and daughters of our own gentry standing on a line, not being allowed to go to the bathroom.  They wouldn't stand for it.  Nor should they. 
But small businesses usually don't operate that way.  We aren't the phone company. We have to treat people well. And most of us will weather the downturn: our CEOs don't expect 10 million dollar signing bonuses, and we don't get 20 million dollar exit bonuses when our companies fail. And thus our companies don't fail - not for those reasons, anyway.

Michael
You are definitely in the running for that award.

Our ancient ancestors led short lives filled with the the labor of avoiding starvation and providing shelter and clothing for themselves. Their lives were really hard.

The only way to avoid work is to live off the work of others. In the ancient tribes of our ancestors the elders and chiefs dealt harshly with those that did not work. Only in an 'advanced' society can individuals get away with living off the labor of others.

That works for some but when an entire society gets the idea they can live off stolen labor the result is a disaster. The last election was won by a man that has convinced America they can make a living by sticking their hands in their neighbor's pocket.

There has to be something in the pocket for that to work.

Freedom
If you don't like the way a business is run, don't do business there.
If you don't like your job, quit it.
We are all (still) able to make the system work. Those who engage in win-win relationships make the "free-market" work. Winners do what they need to do. Losers continue to whine and blame others for their lot in life.

A happy medium


Ben Wagshall was the best and kindest store owner I knew growing up in Washington. Over my childhood he gave me four roast beef & brei sandwiches.

He ran the most efficient yet personable delis.
There is a happy balance between oversite and caring. Somehow Ben Wagshall found it as I too seek it in my business now.

Nostalgia.
Ah, the Philip Roth-ian memories -- always welcome. And I'm glad Paul finally got to his father, and left the "Machine Age" behind. Good story, for a slow day.

Accordingly, as I am competing for the "Most Asinine Comment of the Year" award, here goes. Why do humans think they need to work, at all?

I became curious about this, when I was six years old. Yeah, some preacher was quoting Jesus as saying, I paraphrase, "Don't worry nuthin'. Look at the birds and the lillys of the field, they neither sow nor reap, and our Heavenly Father provides for them."

I spent my life avoiding work, and 40 years ago began a study of the development of humans. As best as those interested can figure out about our Stone Age ancestors, they didn't work.

Up closer, observing American Indians, before all these working Europeans got here, they seemed to avoid work at all costs. Some descendants of these Europeans have adopted the habit of hunting, and they do it to avoid the work the spouse would prefer them doing.

I'm just touching on the tip of the iceberg, here. I will now "jump-cut" to more modern times, at least considered "modern." For instance, nobody seems to like or approve of slavery, anymore. Yet, we all approve of "civilization." The historical evidence is that no civilization could begin, or did begin, until humans employed slavery -- in all its forms.

No more words are needed to prove my case. I rest.

I despise metric system
While profit is one thing, keeping customers is another. After working years in the stock market for T. Rowe Price whose system is the opposite of their mantra of "World Class" customer service - I decided I don't like treating customers as a number.

It's easy to recognize which customers are in a hurry. It should be equally as easy to see which customers are offended by companies who insist on speed versus quality of contact with a customer.

If I were at the grocery store quoted in this article: Hey, at least look up and thank me for purchasing those groceries! The poor clerk would be afraid to with a boss like that timing him.

I agree with some people wanting to take more time when they are your customer; I was allowed 2-7 minutes per phone call, however some customers insisted I hear their life story before getting down to business. (Most of the time, these customers had just lost a loved one, so it was totally understandable on my part, but not my supervisors'). There should be a middle of the road approach somewhere between extremes in that case, don't ya think?!

I mean it's kind of sad that taking a minute to acknowledge someone could possibly get a clerk fired or especially because someone doesn't get their wallet out fast enough to pay him! It's also sad that if I reply back to a clerk to have a nice day, comment on the store or ask a question about products his store has I may take 30 seconds of his time and get him fired for being polite or inquisitive.

IF the boss wants a machine,
he should just get one made to order. IF he wants an employee with a smile and nod to those the employee seems to recognize (flattering to most people) he should get one of those instead.

Let the people choose.

Sometimes, you are in a hurry and this store would be nice. In, grab what you need, out. (This used to be the convience store model...)

Sometimes, you are not and go somewhere else that treats YOU like a human.

Probably room for both today.
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