These inadequate prevention strategies put the onus on often primitive clinics, overworked doctors and scarce, overused drugs to stop malaria. New Artemisia-based combination therapies (ACTs) have been a godsend, especially in Africa, where chloroquine is no longer effective.

But the more heavily they are used – because prevention efforts are constricted and misdirected – the sooner it is likely that malaria parasites will become resistant to ACT drugs. That likelihood is increased by companies like Erica in India that still distribute oral artemisinin mono-therapy tablets, which are more likely to result in resistant strains of malaria. Worse, increasing numbers of malaria medications distributed in Africa and elsewhere are substandard or even counterfeit knockoffs.

And too many governments of malaria-ridden countries do a horrendous job of safeguarding their people against these unscrupulous practices.

Malaria victims can ill afford such sick, fraudulent, irresponsible “social responsibility.” Human rights, and human lives, are at stake.

The world has limited money, especially amid this global recession. African nations are particularly destitute. Funds and resources need to be applied wisely, effectively and ethically.

First, we must do no harm – by focusing attention on bogus causes like global warming, for instance, or restricting malaria prevention to partial solutions like bed nets and drugs. Second, we must do actual good, by slashing malaria rates NOW.

It doesn’t take rocket science – just a modern version of what Gorgas used 100 years ago. Vastly improved tools are readily available. We need to use them.

Truly comprehensive programs include DDT on walls to keep mosquitoes out of houses, bed nets to further protect children and adults, and insecticides to control mosquito populations. These steps alone can prevent 80% or more of malaria cases. But other interventions must also be employed, if infections and deaths are to be eliminated.

Health ministries and aid agencies must help ensure that doctors have modern clinics closer to more villages, can quickly determine if a patient really has malaria, and have the proper ACT drugs to treat cases. They and field personnel must maintain systems to monitor mosquito populations and disease outbreaks on a continuing basis, and feed data into computerized command centers.

Communities must become better educated about the causes and symptoms of malaria, and how to eliminate brush and mosquito breeding areas from around homes. Larvacides can be used to kill mosquito larvae. Incentives and oversight must ensure that programs are working properly.

The number of nets distributed is irrelevant. The only valid test is malaria cases and deaths prevented.

A comprehensive program is a socially responsible program. Anything less is insufficient and immoral.