Some health care experts saw through Mrs. Obama and PR man Axelrod -- yes, the same Axelrod who is now President Obama's senior adviser. But the University of Chicago Medical Center hired ASK Public Strategies to promote Mrs. Obama's initiative. Axelrod had the blessing of Chicago political guru Valerie Jarrett -- now a White House senior adviser.

Axelrod's great contribution: re-branding! His firm recommended renaming the initiative after "internal and external respondents expressed the opinion that the word 'urban' is code for 'black' or 'black and poor.' … Based on the research, consideration should be given to re-branding the initiative." Axelrod and the Obama campaign refused to disclose how much his firm received for its genius re-branding services.

In February 2009, outrage in the Obamas' community exploded upon learning that a young boy covered by Medicaid had been turned away from the University of Chicago Medical Center. Dontae Adams' mother, Angela, had sought emergency treatment for him after a pit bull tore off his upper lip. Mrs. Obama's hospital gave the boy a tetanus shot, antibiotics and Tylenol, and shoved him out the door. The mother and son took an hour-long bus ride to another hospital for surgery.

I'll guarantee you this: You'll never see the Adams family featured at an Obama policy summit or seated next to the first lady at a joint session of Congress to illustrate the failures of the health care system.

Following the Adams incident, the American College of Emergency Physicians (ACEP) blasted Mrs. Obama and Axelrod's grand plan. The group released a statement expressing "grave concerns that the University of Chicago's policy toward emergency patients is dangerously close to 'patient dumping,' a practice made illegal by the Emergency Medical Treatment and Active Labor Act (EMTALA)" -- signed by President Reagan, by the way -- "and reflected an effort to 'cherry pick' wealthy patients over poor."

Rewarding political cronies at the expense of the poor while posing as guardians of the downtrodden? Welcome to Obamacare.