That arrogant, p.c. sanctimony had the effect of pouring gas on the flames. So over the weekend, Eriksson issued a new statement announcing withdrawal of the ad. It was comically titled "We apologize" -- and disingenuously argued that "In no way was the ad meant to offend or disparage, or advocate an altering of borders, lend support to any anti-American sentiment, or to reflect immigration issues. …This is a genuine and sincere apology."

For its part, the open-borders Associated Press attempted to minimize the widespread opposition to the Absolut ad from Americans and persisted in labeling reconquista views "fringe." I direct them to the speech given two weeks ago in San Bernardino by Hillary Clinton campaign co-chair Dolores Huerta, who railed, "We didn't cross the border, the border crossed us" and gloated that immigration enforcement is moot because the reconquista is won. "It's really too late," Huerta said. "If 47 million (Latinos) have one baby each … it's already won."

Maybe Absolut should hire Huerta as its next spokesperson.

Fresh off its Aztlan debacle, the company announced its newest campaign this week featuring an ad titled "Ruler," described as "a humorous look at gay men and their fascination with perfect, eight-inch 'member' measurements."

The company doesn't seem to have grasped that left-wing identity politics and liquor don't mix.