Meanwhile, elements of the President’s party seem perversely determined to make sure that no future Republican repeats this success with the nation’s fastest growing minority group. Imagine how naturalized Hispanic citizens, or even native-born Latinos might feel, at the suggestion that their cousins amount to an “invading army” bent on destroying America, or the common equation of terrorists (who have all been legal U.S. entrants by the way) and those who enter the country to care for our children and mow our lawns. Anti-immigrant rhetoric (which increasingly dispenses with any distinction between legal and illegal arrivals) provoked a disastrous shift of Latino voters away from the GOP in 2006. If Republicans continue to draw just 20% of Hispanic votes they will never regain control of Congress and stand scant chance of retaining the White House. Nativist posturing (like Congressman Tom Tancredo’s obnoxious slogan, “America Is Full”) may play well with some elements of the conservative base but it could easily doom Republicans to permanent minority status.

Obviously, the future of the conservative movement and of the Republic itself requires GOP recruitment of more Latinos, Blacks and gays, and anything that stands in the way of such participation fatally undermines the party’s future.

The situation hardly requires retreat and retrenchment on key issues of principle in the vague hope of winning more minority support.

Republicans don’t need to drop our implacable opposition to gay marriage in order reach out to gays.

We don’t need to reverse our criticism of race-based quotas in order to bring more black involvement in the party.

And we certainly don’t need to endorse automatic amnesty or “open borders” as a way to connect with Latino voters – but we might want to avoid widespread public advertising for games like “Find the Illegal Immigrant” (devised by a College Republicans chapter in New York City) or giving undeserved respect to crackpot fringe groups like the scandal-tainted “Minute Man Civil Defense Corps.”.

On all the important issues, it’s not substance that needs to change, it’s style.

Republicans need to return to the open, expansive conservatism of Ronald Reagan: more concerned with bringing in newcomers than driving out dissenters, more committed to winning elections than to scoring points in arguments, more determined to steer the government in the right direction than to sit at the sidelines carping about inevitable decline. We should make skeptics feel welcome as Republicans and urge them to fight the issues inside the party where they can have the most impact.

Every major event, every potential speaker, every resolution, every specific approach, deserves evaluation in terms of effectiveness in party building—winning new adherents to the cause.

We should ask a crucial question before we speak or act: will this draw people to conservative ideas and ideals, or will it serve to turn them off and push them away?

It’s not a matter of pandering; it’s an expression of practical politics. At this crucial juncture, conservatives need to recall the obvious point that you strengthen your cause most effectively when you’re appealing, not appalling.