In the run-up to the fateful election of 2008, conservatives face a clear-cut choice: we can rebuild our movement as a broad-ranging, mainstream coalition and restore our governing majority, or else settle for a semi-permanent role as angry, doom-speaking complainers on the fringes of American politics and culture.

We can either invite doubters and moderates to join with us in new efforts to affirm American values, or we can push them away because they fail to measure up to our own standards of indignation and ideological purity.

In short, we must choose between addition and subtraction: either building our cause by adding to our numbers or destroying it by discouraging all but the fiercest ideologues.

No political party or faction has ever thrived based on purges and insults and internal warfare, but too many activists on the right seem determined to reduce the conservative cause to self-righteous irrelevance.

The most recent outrage involving Ann Coulter provides a revealing example of the self-destructive tendencies of some dedicated partisans on the right. Addressing the Conservative Political Action Conference (CPAC) in Washington, D.C., the best-selling author and glamorous Time magazine cover girl declared: “I was going to have a few comments about the other Democratic candidate for President, John Edwards, but it turns out you have to go into rehab if you use the word ‘faggot’ so I’m kind of at an impasse. I can’t really talk about Edwards.”

Some members of the audience gasped as she deployed the forbidden slur, but many others laughed and applauded. Naturally, Democratic Chair Howard Dean and many others pounced on the incident as another example of conservative viciousness and bigotry, demanding that all Republican Presidential candidates dissociate themselves from Coulter’s comments.

This challenge creates a miserable dilemma for every GOP contender. If the candidate ignores the controversy, he looks gutless and paralyzed in the face of obviously inappropriate and over-the-top insults. If he condemns Coulter, he looks like he’s wimping out to the liberal establishment and offends right-wing true believers who feel instinctively protective of Ann the Outrageous. Any comment by a presidential candidate also refocuses the national conversation on the absurd and unacceptable suggestion that John Edwards is secretly gay.

To paraphrase the old line attributed to Talleyrand: this smear amounts to worse than a crime, it is a blunder. John Edwards deserves contempt and derision on many counts, and I go after him (regularly) on my radio show for his extreme left wing positions on foreign policy and health care, his shameless opportunism, even his long history as a fabulously wealthy and floridly hypocritical ambulance-chasing attorney. Ann Coulter could have found plenty to say about the former North Carolina Senator without invoking the dreaded f-word (all right, the other dreaded f-word).

In fact, Edwards has been a visibly loyal husband to Elizabeth, his wife of more than 29 years, who’s currently battling breast cancer. Together, they’ve brought five children into the world, including a son who died in a tragic traffic accident at age 16. Drawing attention to Edwards’ personal life and away from his policies only helps Edwards and harms conservatives.

In other words, the lame attempt to question the Senator’s sexual orientation is precisely the wrong attack, and Coulter herself is most certainly the wrong attacker. If this issue continues to attract attention, indignant liberals will no doubt point out that the devoted family man from North Carolina exemplifies traditional values far more notably than the mini-skirted, never-married provocateur from the right.

Personally, I like and admire Ann Coulter, and I’ve always defended her in the past – even when liberals gleefully quoted out-of-context from her recent bestseller “Godless” to make it sound as if she suggested that 9/11 widows wanted their own husbands to die and celebrated their fiery deaths. Her caustic humor often upstages her serious and substantive political points, as did the notorious headline “They Shot the Wrong Lincoln” appended to her column attacking her fellow Republican, Rhode Island Senator Lincoln Chafee. That one opinion piece didn’t doom Chafee’s re-election bid, but movement conservatives like Coulter and many others expressed the desire for his defeat—a loss that insured the Democrats’ one-vote margin in the Senate.

Reasonable people can disagree about the wisdom of concentrating fire on a fellow Republican (even a liberal GOP’er like Linc Chafee) but there can be no argument about the purely destructive impact of Coulter’s sneering slur against Edwards. How could such a nasty shot possibly assist the conservative cause? Which potential Republican supporters would feel motivated or mobilized by her casual use of the term “faggot”? How could a smart woman expect anything other than a disgusted and negative response for her implication that a long-married father of five deserved outing as a homosexual?

The Coulter commentary (and the subsequent applause) reinforced the public image of conservatives as unreasonably hostile to gay people in general, not just opposed to the dubious particulars of the so-called “gay rights” agenda. In fact, exit polls showed that self-identified gay people made up 4% of the total electorate in the incomparably close election of 2000, and nearly one third of those homosexual voters cast their ballots for George W. Bush. In other words, more than a million gay citizens voted for Bush-Cheney, in a race that ultimately turned on a mere 527 votes in Florida, and a national margin in the popular vote of just 537,000 for Gore.

What sense does it make for a featured speaker at a conservative conference to deliver gratuitous insult and offense to that stalwart minority of homosexuals who still choose to cast their lot with Republicans, despite the party’s impassioned (and appropriate) opposition to gay marriage?

By the same token, how does it help for one of the nation’s highest profile conservative talk hosts to use his broadcast on the Martin Luther King holiday to insult the fallen hero as unworthy of federal commemoration? Yes, the overwhelming majority of African-Americans votes incurably Democratic, but in 2004, Bush still drew well over a million-and-a-half black votes. It doesn’t help these courageous dissenters from politically correct orthodoxy if loud voices on the right make them wonder whether Jesse Jackson and Howard Dean are right about the racism of Republicans.

Finally, the most serious challenge of all involves the rapidly growing and increasingly prosperous Latino communities. Were it not for his competitive showing among Hispanics (with some 35% of their votes in 2000, and above 40% in 2004), Bush wouldn’t even have come close to victory, either time. Continued...