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Wednesday, March 28, 2007
Lynn O'Shaughnessy :: Townhall.com Columnist
Live below your means, no matter what your means may be
by Lynn O'Shaughnessy
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During much of the 1980s, I didn't have to wait until the yearly sale to buy a cute dress at Nordstrom. In my office, I was the person whom colleagues would ask for restaurant recommendations because I loved to eat out. My husband and I subscribed to Wine Spectator. Life was good.

But during the Christmas holidays in 1990, I found myself following my husband to San Diego for his better job opportunity. By the time the moving van pulled up to our house in a funky Los Angeles neighborhood, my career as a newspaper reporter had ended, as did my comfortable standard of living. While my husband and I struggled to live on one income after I became a stay-at-home mom, I began having to make the sort of financial decisions that never would have occurred to me when I was busy sipping Grgich Hills chardonnay. I don't know why this particular image remains with me, but I remember standing in the aisle of a grocery store wondering if I really needed to spend $1.30 on a can of frozen grape juice. I felt even more miserable at my local bookstore when I talked myself out of buying the hardback book that I was holding. I was living frugally because I had no choice.

I'm bringing this up now because I know there are thousands upon thousands of people who are faced with the same sort of nickel-and-dime decisions that I had to make. I know firsthand that these daily sacrifices feel lousy, especially when everybody else seems to be flush with cash. Who are these people who can drop $400 at Costco on the weekends and how come everybody else seems to already own a plasma TV?

When I look back on this period in my life, I realized that being forced into making painful financial decisions on a daily basis can ultimately be financially empowering. I can now buy any book that I want at Barnes & Noble, but I truly believe that the spending habits my husband and I were forced to adopt years ago have made us far better off financially.

In fact, I believe that if I had never left my well-paid job in Los Angeles, our net worth would be less today. Living through this period made me realize that frugality is a worthwhile pursuit, no matter how much you have in your checking account.

If you need motivation to put your spending on a diet, here are some of the strategies that work for me:

- Buy used. When I no longer enjoyed the luxury of buying everything new, I began hitting garage sales on Saturday mornings. Over the years, I probably bought thousands of kids' books - so many that I had to buy more bookcases - used ones - to deal with the overflow. My kids had wonderful clothes - OshKosh was my favorite brand - because I could buy outfits for a quarter or 50 cents. I kept my daughter, Caitlin, happy with tons of craft materials from bric-a-brac to felt to ribbon that I hauled home. And my son, Ben, who wants to be an engineer, spent countless hours playing with all the Legos, Tinker Toys and Lincoln Logs that I picked up for next to nothing.

Meanwhile, through newspaper classified ads, Craigslist.com and eBay, my husband and I have bought all sorts of stuff, including patio furniture (twice), an iPod, a dining room set (twice) and a Honda Accord with 21,000 miles on its odometer.

- Examine your cell phone plan. I'm a technologically challenged person, which could be why I am appalled at the money people spend on electronics, as well as cell phones. For years I owned a cell phone that was almost as large as a brick that I kept under my car seat for emergencies.

When I ultimately decided to get a cell phone that would fit in my pocket, I wasn't about to pay a lot for it. Instead I bought a prepaid phone from Verizon. I spend $15 a month to put minutes on the phone and there are no other charges. All the cell phone companies have prepaid phones, but they don't advertise them because they'd rather stick people with higher-priced long-term contracts.

- Be a discriminating grocery shopper. When we were growing up, my frugal mother, who was raising a brood of five kids, would never buy butter because margarine was so much cheaper. Her aversion to butter was infuriating. Have you ever tried eating cookies made of margarine? But I've adopted my mom's determination to stretch her grocery money with my own food quirks. (I keep butter in my refrigerator, but I always get it at Costco, where it's cheaper.) I save money at grocery stores because I know how much everything that I routinely buy costs and I aim for discounts. I won't, for instance, spend more than $2.39 a pound for hamburger and I buy my half-gallons of skim milk in pairs because I save more than $3 doing so. I buy prime rib only twice a year because grocery stores predictably slash the price the week before Christmas and Easter. I wait until Cheerios and Rice Krispies are on sale, which doesn't require much of a wait, before I stock up.

Nothing makes me happier than when I see that I've saved 35 percent or even 45 percent on my grocery bill, which routinely happens, even without coupons.

- Research big purchases. I believe people should devote even more energy to saving on their monster purchases, whether it's a car or a home. When we first moved to San Diego, we rented a cute house in a neighborhood I adore, but the home prices, even in 1991, were high and the neighborhood schools, in my mind, were mediocre. What I set out to find was a neighborhood of older homes with charm that were reasonably priced and also offered great schools.

After driving around neighborhoods and spending time looking at individual school test scores at the county office of education, we found the right spot. Sixteen years later, we are still living in a house - now 62 years old - that's a five-minute walk from a quaint downtown. Our mortgage was lower than it would have been if we had bought in a pricier neighborhood, and my kids, who attended a public grade school and middle school here, received a phenomenal education that prepared them exceedingly well for high school and beyond.

What I routinely do to trim my spending won't be for everybody. But I hope that I've encouraged you to think of your own ways to stretch your money and - with any luck - live below your means. If you do, you'll have a better chance of accumulating enough money for your retirement, your children's education, getting out of debt and all the other important things in life.

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About The Author

Lynn O'Shaughnessy is the author of Retirement Bible.

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Budgeting is crucial
By using the Dave Ramsey ("Total Money Makeover")method of using envelopes and cash for immediate discretionary items; mostly groceries, we went from spending $400 per month to about $100 per month for food.

There is an "ouch" factor to spending cash as opposed to swiping plastic or writing a check. It works wonders.

At the start of the month, every dollar has a name and a destination. Money that isn't told specifically what to do will find a way to leave.

How many people have sat in front of an empty bank account and wondered where the money went and how am I gonna make it to the next pay check?

If you intensely commit to a hard budget, you will find yourself asking this question:

"Where did all this money come from?"

Living below our means --
That was standard operating procedure for my generation, today's retirees, who are fairly well off even tho all our savings were after-tax dollars. That is why it angers me when Congress comes up with more and more ways (IRA'S, Roth IRA's, 401k's, etc.) to entice today's workers to save, tax-free, yet taxes Social Security benefits of the richer retirees -- that is, if our outside income is more than $25,000 a year! That's really rich, isn't it? In other words, it has always been government policy to encourage extravagance and penalize frugality.

My weekend
in Las Vegas killed me.
This column came out a week too late!

"Spend Less, Save More"
This column reminds me of one that I read on CBS Marketwatch some time ago. It was quite amusing. While many financial gurus and other investment professionals come up with new, ever more novel ways to accumulate retirement nest eggs, this columnist came up with the "revolutionary idea" of spending less and saving more.

I've never been one to price check or clip coupons and I still buy my fair share of "toys". Nevertheless, my wife and I are still able to save by using the simple "pay yourself" approach to saving. If you resolve automatcically dump a certain percentage of you income into a savings plan account, set aside a predetermined amount for major purchases (e.g., vehicle,vacation) and ALWAYS pay off your bills as they come due, it's amazing how much fiancial discipline you can achieve without giving much thought to budgeting or pricing.

Lesson Learned
Our family had learned this lesson long before Lynn O'Shaughnessy wrote about it. I did email the article to my children so that they will see that we were not the only family following these rules. They often asked if we were poor. My answer to them was always, no, not poor just had to watch what we spent. Now that we are able to help them occasionally they are very grateful and often refuse our help.

Slave Mentality
Killer, I couldn't agree with you more...EXCELLANT post.

Thrift
The quotation from a "Southern Granny" was also a favourite of my Grandparents, all four from Ireland, and my parents, and now of mine and my wife. It is also quite common in New England in general, and New Hampshire in particular.
Years ago, Yankee Magazine did an issue devoted to what they (euphemistically) called "Yankee thrift," which cited New Hampshire as the thriftiest of the New England States. My favourite example was of the fellow who discovered that his Great-Great Grandfather's headstone had been knocked down by a falling tree. He took the stone home from the cemetary, and, a couple of years later, when he need something to prop up a back corner of a shed on his property, he found a use for the tombstone.

thrift
The quotation from a "Southern Granny" was also a favourite of my Grandparents, all four from Ireland, and my parents, and now of mine and my wife. It is also quite common in New England in general, and New Hampshire in particular.
Years ago, Yankee Magazine did an issue devoted to what they (euphemistically) called "Yankee thrift," which cited New Hampshire as the thriftiest of the New England States. My favourite example was of the fellow who discovered that his Great-Great Grandfather's headstone had been knocked down by a falling tree. He took the stone home from the cemetary, and, a couple of years later, when he need something to prop up a back corner of a shed on his property, he found a use for the tombstone.

Matamoras
AudiR10, You mentioned Matamoras. Did you happen to live in Pennsylvania?

I rather impressed
by the fact she gave up an attractive and well paying career in journalism to accompany her husband to his job in another city.

Wherever did she get that idea?

Use it up, wear it out,
make it do or do without.

This is what my Southern Granny said constantly, and Mama and Daddy reared five children with the same mantra. The important thing about it was that it was never presented to us as Sacrifice. It was The Way Life Is. We dined on casseroles and ingenious dishes of egg and tuna and apples and bread and whatever was cheap that week, but we had been taught to eat everything that was placed in front of us (with one Escape Item each and no more -- for example, i was not required to eat liver) and say Thank You. Our closet was community property and Mama and Daddy did not say anything about the reason for it. My uncle sent two huge boxes of clothes in spring and in fall because his spoilt daughter got new wardrobes at those times, and what a happy day it was when The Boxes came and we could all have new clothes, shoes, purses, scarves, and Goodies! When I started packing to go to college, I got First Pick at The Boxes! Not once was this bonanza of loot presented as "hand me downs" or "charity". This was The Way Things Work. Likewise the idea that we could pore over the Christmas catalogue to our heart's content, with the full understanding that we could not have anything in them. Santa brought us what Santa chose for us. That's the way it was.

We travelled extensively throughout the USA, sleeping on the floor or on the couch or wherever Mama instructed us to sleep at the homes of relatives or friends -- because we were told to. As an adult who has travelled extensively this training has been invaluable; I can sleep on the railroad tracks or next door to a fire station and it doesn't bother me at all. We sat where we were told to sit, and stayed there until we were told we might get up -- so race cars would not run over us, mostly -- so Mama could take us anywhere. And when we went to the ice cream stand, we were told exactly what we could have (because, we found out later, this was all the spare change in the house) and we never thought we were poor. This is The Way Things Are. So as adults we can carouse on the refund we get from the use of grocery coupons.

There is a huge dividend to be paid by bringing up your children without referring to money in any way. If you have food, clothing, shelter, transportation, education and entertainment, that's all you need to know. Take what's offered and say thank you and enjoy it. Kids don't care where it comes from and they shouldn't care. When they grow up they won't remember that they didn't dine at the Ritz on lobster thermador anyway; they'll remember that summer evening when they sat outside at night at the Tastee Freeze in Matamoras and ate that ice cream cone and tried to peer through the trees at the drive-in movie screen to see what they were showing...or sitting in the back seat of the car with a pile of library books and sisters, waiting with great antiticipation for the first See Rock City or Pedroville sign, the giant apple (Virginia), the statue of Vulcan (Birmingham) or the unmistakeable odour of Sweetwater Junction, Tennessee where the paper processing plant was.

And when you grow up and go to Neiman Marcus and see what your Auntie paid for the clothes that came out of that box, you'll be amazed.
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