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Monday, January 29, 2007
Lynn O'Shaughnessy :: Townhall.com Columnist
Fee or no-fee, advice isn't free
by Lynn O'Shaughnessy
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If you are bewildered by the number of mutual funds on the shelves, selecting a financial adviser has got to be an even more excruciating process. The nation's inventory of mutual funds exceeds 8,100, and if you multiply that number a few times, you'll get some idea of the staggering number of people trying to make a living in the advice business.

Unfortunately, too many people who portray themselves as financial experts aren't. The threshold to get into this business is too low to cull out the clunkers, so you just might need your weed whacker. You can start the elimination round by reviewing last week's column and reminding yourself why you should reject any adviser who isn't a true fiduciary. Working with someone who puts your interests first is so important - and obvious - that I'd urge you to be pigheaded on this requirement. If a financial adviser won't acknowledge a fiduciary duty to you in writing, move on.

Once you've eliminated people without fiduciary credentials, another obvious way to significantly shrink the candidate pool is to decide how you want to pay for the advice you receive. Based on how investment professionals are compensated, you can divide the players into three categories. First, you've got the commissioned crowd. You won't pay commissioned brokers or planners directly, but they will be compensated by the sales charges generated by the mutual funds, annuities and other investments they select for your portfolio.

Second, you've got the fee-only professionals, who get paid by you. Lastly, you have the fee-based folks who can try to have it both ways. They charge a fee, but you also might find commissioned products in your portfolio.

If I were searching for an adviser, I'd ignore the folks who earn their living either partially or totally through commissions. My preference is to pay for what you get, which means I enthusiastically endorse the fee-only camp. Here's my take on the three ways to pay:

- Commissioned professionals. If you aren't sure how your adviser is getting paid, chances are good that he or she is earning commissions.

I believe many people end up with commissioned planners or brokers because it's so easy to slide into a relationship when it doesn't seem to require any financial commitment on their part. You meet a guy who seems to be offering to help you for free. He's not asking you to write a check. You will never see an invoice. There may never be a discussion about the cost. How great is that?

Not great.

What a lot of people don't realize is that they will pay; they just won't know it. You see, the commissioned guy is only going to hook you up with mutual funds, annuities and other products that trigger a sales charge and/or ongoing higher expenses. And that's only fair, because he needs to earn a living. By restricting you to commissioned funds, however, you won't have an opportunity to invest in some excellent low-cost options.

A commissioned adviser, for instance, isn't going to sell you Vanguard index funds because these inexpensive mutual funds don't spin off commissions. What's more, some of these folks are going to be unable to resist signing you up for dubious investments that generate megacommissions that might allow them to buy, with just one fortunate sale, a mighty fine plasma TV. It's the siren call of fat commissions that I'd suggest prompts the sales of expensive and inappropriate equity indexed annuities and variable annuities.

If you choose a commissioned adviser, you need to ask for specifics on how he is paid and the amount of the compensation. There are good funds that charge sales commissions, but you need to know the cost of adding them to your portfolio. Ask what share class of mutual funds that he or she is recommending and why. With commissioned mutual funds, so-called A shares are almost always the preferable route. Continued...

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About The Author

Lynn O'Shaughnessy is the author of Retirement Bible.

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Investment advisors
I consider myself to be an intelligent and informed investor of 20yrs. O'Shaughnessy's article is pretty basic and good advice. I have found that the only way to find a good adviser is by trial and error or by referral from someone who has been with the advisor for at least 2 yrs and can establish a track record for the advisor. Finding a good adviser is like finding a good dentist, doctor, or lawyer. Not that there are a lot of bad apples out there, but you need to find someone who is scrupulous and cares about your financial needs and is accountable. If the advisor treats you like just another faceless client, go elsewhere. Having recently been a 2yr client with a local financial talk show host on AM570 at 7:00am every Saturday ( I will not mention any names), I realize that finding a good financial planner is very difficult. The problems I experienced include 1) investment timing - the adviser selected good investments but he bought when the investment was at a high price 2) no stop loss strategy - the investment appeared to be a good one but became out of favor, declined significantly, and the advisor did not get me out of the investment 3) poor customer service - I always had administrative problems that the advisor did not fix promptly and I always had to remind him to fix them 4) poor allocation - advisor allocated too much money to GM junk bonds which declined significantly despite their high income. I could go on but I think you get the idea. You need to find someone you can trust but you also need to monitor their performance. Investing is not an exact science by any means and psychology makes up a major part of it. If all else fails, take the middle road, diversify your assets, use "modern portfolio theory" and go fishing or whatever else you like to do.

Cheryl and moneyrunner
While I applaud your dilligence and professionalism, I am in agreement with the author that you are in the minority of investment advisors. Every time I have talked with one about how they would work for me, I would ask if they would buy the same investment that they are recommending for me to buy. The answer was usually simply no, or worse, my goals may not coincide with yours. REALLY?? Is your goal to not make money? My goal in investing is to make money, if there is another goal to investing, please educate me. I therefore use my Scottrade account and have done quite nicely with the free advice I get from business shows and the newspaper. I don't condemn you for needing to make a living, but I for one like to know that you are making a fair profit from my business and not financing your next Mercedes.
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