The Divide and Conquer strategy is part of the evil genius of the frivolous lawsuit industry. No single business is inconvenienced enough to resist the law, or the unjust application of the law. The average business owner is already maxed out, just trying to keep his business going. Most of them will try to resolve the situation as quickly and as cheaply as possible. No one resists: Everyone pays. A perfect money-making formula.
The Americans with Disabilities Act adds the sympathy card to the lawsuit lottery. The ADA created a new class of Official Victims. We are not supposed to complain or criticize the poor hapless disabled people. Business is presumed guilty. After all, their only goal is to make money, while the ADA lawyer’s goal is to see justice done and accessibility achieved.
But Pinnock may have overplayed his hand. By sending everyone identical letters, he has stirred up a hornets’ nest of resistance. This case is not about helping the disabled. This is about one disabled person helping himself. If these business owners work together, they just may make it easier for Pinnock to go away than to collect "his" money.
American civil rights movements have been plagued by legalized extortion from the beginning. Jesse Jackson and his ilk have been threatening businesses with lawsuits and negative publicity for years. This country would be a better place today if a few businesses had stood up to Jesse Jackson twenty years ago. I hope the business owners of Alpine will draw a line in the sand and say "Enough!" to the exploitation of the ADA for private gain.
Author's note: If you are as angry about these frivolous lawsuits as I am, send Mike and his friends an e-mail at stopADAabuse@aol.com. Encourage them to stand up to one man’s greed and law suits run amok.
Jennifer Roback Morse, Ph.D., is the author of Smart Sex: Finding Life-long Love In A Hook-up World. She blogs at jennifer-roback-morse.blogspot.com
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