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Thursday, March 12, 2009
Frank Pastore :: Townhall.com Columnist
How to Silence Talk Radio: Tax the Industry to Death
by Frank Pastore
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The Democrats’ frontal assault on talk radio has failed, as planned. They knew the Fairness Doctrine—their attempt to balance the radio airwaves with federally-subsidized progressive talk, i.e. “censorship”—would fail because there aren’t yet enough Americans willing to surrender more of the First Amendment. Emphasis on the “yet”—but they’re working on it.

As we now know, the spontaneous coordinated personal attack on Rush Limbaugh was orchestrated by senior Democratic strategists Rahm Emanuel, James Carville and Paul Begala. Rush only accelerated their timetable with his politically precise statement, “I hope the president fails [to kill capitalism and institute socialism]”—a statement that every Republican should, just as every conservative already does, agree with. If not, you’re in the wrong party. Those who are seduced by the spirit of bipartisanship, what is it that you believe Obama wants conservatives to succeed in?— other than defeat, of course.

But radio is not out of the woods yet. There are a number of cleverly-devised legislative threats to this American-owned-and-operated industry—the most immediate of which is a crippling new radio tax, commonly called a Performance Tax. Let’s start with the basic economic relationship between radio and the record labels. From the very beginning it has been very simple: “free play, free promotion.” Radio stations played the music for free and the record labels enjoyed the free promotion of their product. Consumers would hear a song on the radio, and if they liked it, go out and buy the record, attend the concert and buy the merchandise. Everybody made money. The label would have increased sales, the artist would book more gigs, and radio could adapt the mix any way they wanted to attract more listeners, and thereby more advertisers.

The only people not getting the proper remuneration were the composers, publishers, and writers, since they couldn’t make anything off a concert appearance. But this was worked out with the creation of royalty collection companies like ASCAP, BMI and SESAC, who then collected money from the radio stations and distributed it to the creative forces behind the musical works.

Then the Internet changed the whole world.

Today, instead of the artists going on tour to sell records, they sell records to generate publicity so they can go on tour. The record labels make the money on the songs, not the artists, forcing the artists on the road. Today, if you don’t tour, you don’t make real money.

With the explosion of iPods and iTunes and pervasive music piracy, profit margins eroded. The record labels resisted change and were slow to adjust their business model in response to the digital tsunami. With music cheaper and more accessible than ever, the record labels have turned elsewhere to recoup lost revenue.

Not surprisingly, they are looking to impose a new tax on radio—a ram-down piece of legislation that will hurt radio and cost American jobs. Known formally as the Performance Rights Act (H.R. 484), this legislation would put a crippling burden on a broadcast industry already struggling from declining ad revenues and the heavy burden of debt. The Performance Tax is supported by the Recording Industry Association of America (RIAA)—and it will, essentially, require radio stations to “pay to play.” Now, mind you, radio already pays hundreds of millions of dollars each year in royalties to the composers, publishers and writers. Now we’re talking big money to the labels and artists themselves.

But why should radio pay the artists and labels to play music when they’re promoting their product for free? Shouldn’t it be the other way around? In fact, it was, and is. There are still laws against “payola”—paying a disc jockey or station member to play a particular song or to plug a particular product “under the table.” But the history of payola is a testament to the fact that radio play helps sell music.

If the artists and the labels don’t like how the pie is cut, it’s their pie! Let them go back to the bargaining table and negotiate how they can both make money in the digital age. Why go after radio?

Enter the politicians. Those (like me) who see the opportunity laid out before them to silence talk radio are chomping at the bit to orchestrate how this all unfolds.

Obviously, by taxing radio to play music the result will be less music sales not more. If you tax something, you get less of it. Taxing music means less music. Less music means less sales. Less sales means less money.

Why are the labels and the artists slitting their own economic throats?

They’re doing so at the encouragement of congressional Democrats. Here’s how it very well could go down:

The Democrats will get high profile artists to do the publicity campaign for the Performance Tax, creating the best commercials of the highest quality yet seen on television. The commercials will appeal to “fairness” citing the fact that European radio stations already pay this Performance Tax—ignoring the fact that European stations are heavily subsidized by the government (like their other businesses). The tax will pass, like other legislation, with minimal Republican support.

Once the tax is implemented, the economic impact will be catastrophic for the radio industry, which has already been losing tons of money the last several years. The Wall Street value of the major radio companies is down 70 percent in the past year alone. Only the largest music stations will continue to play some music, everybody else will be forced to change formats or go off the air.

People will try to fill the radio music hole in their lives from other sources, but it won’t work. Soon, complaints pour into the government to “do something.” Continued...

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About The Author
The Frank Pastore Show is heard in Los Angeles weekday afternoons on 99.5 KKLA and on the web at kkla.com, and is the winner of the 2006 National Religious Broadcasters Talk Show of the Year. Frank is a former major league pitcher with graduate degrees in both philosophy of religion and political philosophy.
 
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Brickhouse NM
U say"I predict that 2010 will see a huge shift in power". I hope and suspect Ur right, at least to a degree..My County here is almost 100% Democratic--Many Political offices do not even have a Repub. candidate in opposition..That fact has always puzzled me in that, philosophically, most of the residents are more conserative than I am, but still vote straight Dem. It's heartening to see that the "Hate Bush" thing is fading and voters remorse if much in evidence!! We'll See.

Brickhouse
I DO expect to see the same idiots in office. With this administration our votes mean nothing. Consider the following quote..

"Those who cast the votes decide nothing. Those who count the votes decide everything."...Joseph Stalin
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