Does your credit card give you something back every time
the cash register rings? More than half of cards issued have
a rewards component -- typically worth $0.01 to $0.03 per
dollar spent -- and the goodies range from free Frappuccinos
to contributions to Junior's college fund.
Perks aplenty; gotchas a-go-go
Airline miles are so yesterday. To make their perks
look richer, today's rewards programs offer chits with
retailers, environmental groups, resorts, and even discount
brokerages and college savings plans. And then there's cash
back. Payouts of up to 5% are becoming standard fare. (Note
the "up to" verbiage.)
New customers are wooed as fiercely as pro athletes are --
signing bonuses and all. You can often get enough points for
some valuable stuff just by applying. But even though finding
a loyalty program that suits you isn't difficult, cashing in
on it -- well, that's another story.
According to
Consumer Reports, 75% of airline miles go unused
every year. It's no wonder, given the plentiful and
ever-changing rewards-card restrictions. Popular
frequent-flier programs have instituted tighter expiration
guidelines for unused miles. Many programs render points
worthless within a year or two and even start the
use-it-or-lose-it stopwatch retroactively.
It's not just credit card companies watching the clock:
Airlines are also forcing people to forfeit miles if enough
time goes by without any activity. Often, you can revive
expired miles, but at a cost -- fees that are sometimes so
high, it doesn't make sense to pay them.
Nevertheless, don't give up entirely on the free-lunch
promise of loyalty cards. Just recognize that going from
frequent buyer to frequent flier requires some detailed
planning -- and some discipline.
Tips from a pro
For tips on turning points into magnificent trips, I
went straight to my personal travel guru -- a fellow Fool who
in three years has taken $35,000 in free trips. She and her
husband have traveled to Africa (three times), India, and
China without paying a dime. Her secrets: flexibility and
persistence.
She consolidates points with
Starwood Hotels (and its dozens of airline
and hotel partners), plans six months before departure or
snags last-minute deals, and doggedly calls to cash in. More
of her tips:
Concentrate to accumulate. Don't limit your
point potential by spreading spending across multiple cards.
And sign up for all major airlines' frequent-flier programs.
They're free, and they come with member-only alerts.
Look for alliances. Keep an eye out for ways
to redeem rewards with other airlines, hotels, rental car
companies, and retailers. Official partners offer more value
per point.
Keep track. Watch over your bounty,
expirations, and deals with free programs at websites like
Points.com or Mileport.com.
Don't let rewards expire. Account activity
may be as simple as visiting your credit card's
reward-redemption website to get magazine subscriptions or
iTunes downloads. And watch the clock if you want to transfer
or consolidate miles among different account holders to reach
the reward. Every program has its own window during which
that's allowed. Continued... |