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Thursday, September 17, 2009
Dayana Yochim :: Townhall.com Columnist
4 Simple Rules for Supermarket Savings
by Dayana Yochim
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According to the Bureau of Labor Statistics' 2007 Consumer Expenditures survey, the average household spent $3,465 on food at home. That's quite the hefty annual grocery tab -- close to $300 a month.

Saving money on your very next trip to the supermarket needn't involve poring over the Sunday paper clipping coupons, or driving all around town to find the best price on frozen peas. Just remember these four simple tips to easily save as much as $100 on your shopping trip.

1. Use your cutting board to chop your grocery tab in half. Prechopped, presorted, prepackaged -- man, we're lazy … and it's costing us, too. When Consumer Reportssent two shoppers to the supermarket for the weekly basics, the one schooled on the cost of convenience rang up a tab that was $79 less.

The biggest budget-busters were bagged veggies ($11 versus $3 for au naturelbroccoli bunches), single-serving containers ($9.90 for oatmeal envelopes versus $1.59 for the canister), and presliced cheese ($2 more per pound than having the deli guy work over a hunk of muenster). Food companies have jumped on the consumer-convenience bandwagon to reap huge profits, but that doesn't mean you should buy in.

Dust off the cutting board and colander, and stay away from the worked-over (and marked-up) grub. A few extra minutes of dicing and slicing are certainly worth $79 in savings.

2. Study the per-unit pricing tags taped to the shelves. There are those who keep color-coded files with meticulously clipped coupons indexed by category, retailer, and expiration date. And then there are the rest of us. The good news is that savings can be had even if you don't have a wallet full of coupons.

The secret to savings is to simply pay attention to per-unit pricing. And your grocer provides a handy cheat sheet right on the shelf. The bigger box of cereal is no bargain at $0.08 more per pound than the smaller one. And oh, the horror of the innocuous $1.39 20-ounce bottle of soda, when a few aisles away six 2-liter bottles cost just $5. That's $23.19 less than what you'd shell out for the same amount of pop in the smaller size.

If you are motivated to find coupons, the Web makes fast work out of finding coupons to use before you hit the grocery store's aisles. Try Coupons.com, CouponMountain.com, and CouponMom.com. To make the most of the discounts, check your store's website for double-coupon days, as well as restrictions on coupon use. Signing up for a store's loyalty program can amount to cash back, too. Cardholders get not only better deals on their current purchases, but also coupons worth cash off future trips.

3. Ignore the lure of name brands and go generic. Opting for store-brand items over name-brand ones can cut your supermarket tab by one-third or more. When Consumer Reportswent shopping, it stuck to a store-brand shopping list and picked up chocolate-chip cookies, orange juice, frozen lasagna, raisin bran cereal, coffee, and peanut butter for about $24 -- nearly $10 less than what it would cost to buy name-brand fare. Continued...

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About The Author

Dayana Yochim is a consumer finance expert who offers concrete, actionable advice that helps people measurably improve their finances and make every dollar count.

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