McCain may think he can take "values voters" for granted because he is a Republican, but their support isn't mindless or free. Many already feel his lack of love toward them, which could feed into the Democrats' cynical semantic ploy to win over Christian voters by restating their message in moral language at the suggestion of linguist George Lakoff. Cloaking their positions on poverty, global warming and AIDS in the garb of Christian language could yield abundant electoral fruit for Democrats.

Don't forget that McCain finished last among the nine candidates in the "Values Voters" summit straw poll last year or that the revered James Dobson announced in February that he couldn't support McCain. Also don't forget that the press repeatedly reminds us that Obama is a committed Christian who is "very comfortable talking about his faith."

Granted, Obama's stunning statement (for a self-proclaimed Christian) disputing the uniqueness of Christianity -- "I believe there are many paths to the same place" -- and his association with a church promoting black liberation theology ought to be disqualifying with Christian conservatives. But Obama can overcome these disadvantages with press coverage, his superficial appeal to Christian peace, harmony, unity and bipartisanship, and McCain's gift of offending this constituency.

Before McCain steers his ship totally off course -- toward the center and away from the right -- he better take seriously predictions of Christian conservative insiders that Obama could win more than 40 percent of the evangelical vote.

He must also understand that analyzing the impact of Christian conservatives on GOP politics isn't merely a numbers game. Christian conservatives are the foot soldiers at the grass roots, who deliver victories to the GOP because of their intensity and corresponding commitment to the cause -- a cause McCain has yet to convince them he believes in.

As Family Research Council President Tony Perkins ominously noted, "For John McCain to be competitive, he has to connect with the base to the point that they're intense enough that they're contagious. Right now, they're not even coughing."