- Dave
Dear Dave,
How should a new, small business that competes with larger, established companies sell their services?
Anonymous
Dear Anonymous,
You know, it’s really not that hard to beat a bigger company. If you connect with a customer professionally and at the heart level you’ll win most of the time.
Start out with a superior level of service, and a vastly superior team around you. Quality people are an essential component – especially with a small business.
Make them part of the dream and the vision of what you’re trying to accomplish. It makes all the difference in the world when the people representing you actually care about the business and the customers, and take the time to create real relationships with them.
And, of course, a better price doesn’t hurt, either!