This oil and gas price information comes from a new study by the Business & Media Institute, which analyzed evening news 548 stories about oil and gas during 2008 from Feb. 11, when gas prices hit an early season low point, to the end of November. The results show that supposed experts were wrong both about how high prices would go and then the price collapse that followed.
It wasn’t just the predictions that were wrong, of course. Reporters ignored the impact of lifting the ban on offshore drilling. President Bush made that move on July 14, the day oil closed at its all-time high of $145. The steep drop started the very next day.
Journalists also chose to focus only on the bad news of energy prices. When prices were rising, newscasts were awash in oil and gas stories – 114 just in July. And rightly so. The cost of energy rippled through everything from food and travel to the stock market. One estimate said $1 on the price of oil meant $1 billion out of consumer pockets. But when those prices dropped, those issues were no longer important – even though that meant a savings of $100 billion. In November, as gas prices dropped to less than half their highs, there were just 26 stories.
One of the biggest national news stories of 2008 had ceased to become important because it became good news and the media were predictably absent.
OPEC is moving aggressively to increase the price of oil and gas prices might soon follow. Though it is hard to guess the future, I predict the media will continue to get gas prices wrong.
OK, some predictions are easier than others.
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