Perhaps the most egregious flight from reality occurred at Black Entertainment Television's Hip Hop Awards show, held Saturday night, October 13, and broadcast the following Wednesday. Two of the Jena 6 defendants, Carwin Jones and Bryant Purvis, had been selected to present the award for Video of the Year. The pair received a standing ovation as they walked on stage at the Atlanta Civic Center. Purvis, the only defendant thus far not yet arraigned, declared that the September 20 Jena march proved "our generation can unite and rally around a cause." He then handed Kanye West the award for his hit single, "Stronger"; West shook hands with both teens.

How does one rationalize bringing Jones and Purvis aboard? The show's host, comedian Katt Williams, put it this way: "By no means are we condoning a six-on-one beat-down.... But the injustice perpetrated on these young men is straight criminal." This was a case, he added, of "systematic racism."

Such comments are very much in line with a plethora of do-it-yourself videos recently posted on YouTube. Though the presentations vary by length and production quality, their guiding assumption is invariably the same: The six black defendants are not thugs, but victims of white racist America. Footage of the September 20 march and rally is especially prominent. One video, a real tear-jerker, has Louis Armstrong's "What a Wonderful World" playing over a photomontage of the day's events -- talk about sacrilege!

We at the National Legal and Policy Center (www.nlpc.org), a Falls Church, Va.-based nonprofit organization dedicated to promoting public accountability, decided to fight fire with fire. If YouTube has become a forum for distorting the record, we thought, it also can be a forum for setting it straight. And so NLPC President Peter Flaherty and I, with some outside production help, earlier this month recorded a roughly 20-minute video, broken into two parts, to counteract common misconceptions about Jena. The presentation, titled, "Sharpton & Jackson: Wrong about Jena," is up on YouTube.

We've made every effort to summarize events and put them into context. What's more, we identified not only the race-hustlers, but some of their major corporate enablers.

Building publicity for a nationwide political campaign costs money. The organizers of the "Jena 6" agitprop know that without outside support, events such as the September 20 rally might not have come off. But they're savvy. Over the years they've cultivated close working relations with executives of many major corporations. Jesse Jackson in particular has secured generous funding for his organizations from Anheuser-Busch, Bank of America, Boeing, Toyota and other companies. And Al Sharpton for a number of years has served in a compensated position on PepsiCo's African-American advisory board. Wal-Mart CEO H. Lee Scott, for his part, has praised Sharpton as a "dynamic leader."

We can expect Black Entertainment Television to bankroll a celebration of Jena's black defendants. The Washington, D.C.-based cable network, after all, was founded back in 1980 as an explicit expression of black identity -- though, one might add, with the crucial help of $500,000 in venture capital from cable mogul John Malone, who is white. But officials of McDonald's, Anheuser-Busch and other companies whose product lines are not inherently connected to racial identity should be more circumspect. They might not be directly aiding the Jena publicity machine, but their donations have helped make it possible all the same. Let the race-hustlers dig into their own pockets to fund their deluded campaign.