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Saturday, November 11, 2006
Carl Horowitz :: Townhall.com Columnist
"Film Pirates: Should Hollywood Beat 'Em or Join 'Em?"
by Carl Horowitz
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Few things grate against one's sensibilities than the image of someone getting something for nothing. Unless it's a gift, "theft" is a word that often comes to mind.

The subterranean world of film piracy is about getting something for nothing. These pirates, mainly operating in cyberspace, not the Caribbean, impose a major cost on the film industry and the U.S. economy as a whole. The true long-term cost, however, is far harder to discern, in light of a 30-year-old statute known as "fair use," and the near-impossibility of fully enforcing it.

The film industry trade group, the Motion Picture Association of America (MPAA), for at least five years has been urging Congress to pass anti-piracy legislation. It's now got ammunition in the form of two recent reports.

The first, done by L.E.K. Consulting for the MPAA, concludes that major U.S. movie studios lost $6.1 billion in 2005 to piracy. About 80 percent of that figure resulted from piracy outside the U.S., with Far East Asian countries leading the way. Some $3.8 billion was lost through hard copy, and another $2.3 billion through the Internet.

Another report, released by the Lewisville, Tex.-based Institute for Policy Innovation (IPI), concludes this estimate is actually on the low side, taking economic ripple effects into account. The author, Washington, D.C. consultant Stephen Siwek, puts the annual cost of movie piracy to the U.S. economy at $5.5 billion in earnings, $837 million in tax revenues, $20.5 billion in industrial output, and 141,030 lost jobs. Of the $5.5 billion in lost earnings, Siwek estimates, $1.9 billion would have been earned by workers in the motion picture industry.

Organizations favoring unlimited downloading, such as the Electronic Frontier Foundation (EFF) and Public Knowledge, by contrast, see film pirates as guerrilla-capitalist innovators, latter-day Davids with personal computers and camcorders doing battle with the Hollywood Goliath. The EFF website doesn't mince words: "You should be able to make personal use of your media...whenever, and wherever you want. Great gizmos make that possible..."

Kaiser Kuo, writing for the Chinese media blog site www.danwei.org, opines, "All those Hollywood movies and all those CDs flooding the streets of Chinese cities have provided unprecedented exposure for young Chinese to the cultural output of the West."

In a way, the rationale is flattering. Piracy, like it or not, does provide exposure. Two of the most successful Hollywood filmmakers of the last 20 years, Ang Lee (Taiwan) and John Woo (Hong Kong), come from that part of the world.

But such words also are disturbing. They suggest, as an analogy, that so long as there are empty seats at a major league baseball game, there's nothing wrong with crashing the gates. After all, my freebie neither affects the game's outcome nor diminishes anyone's revenues or salaries. Plus, by telling my friends about the game, I am widening the audience for baseball.

The point is that there is an inevitable gray area between creative borrowing and outright stealing. At some point, holders of intellectual property must have recourse if copyright law is to mean anything.

Defenders of film piracy have their trump card: the fair use exception. Federal law, they argue, protects free access to media, including a right to make reproductions without anyone's permission. It does, actually, up to a point.

The basis for defining fair use is Section 107 of the Copyright Act of 1976. In clarifying common law, as well as Article I, section 8, clause 8 of the U.S. Constitution, Congress set forth four factors in determining the legality of using copyrighted work without obtaining permission: 1) the purpose of the use; 2) the content of the work; 3) the amount and proportion of the complete work copied; and 4) the effect of the use upon the work's potential audience or market value.

Under a reasonable interpretation of the law, a high school history teacher covering the Civil War shouldn't have to get studio permission to show students Gettysburg, Gods and Generals and Cold Mountain. But that right doesn't extend to renegade entrepreneurs who make and sell unauthorized copies through street vendors or file-sharing software.

Back in 1984, well before the Internet age, the U.S. Supreme Court issued its landmark decision, Sony Corp. of America v. Universal City Studios, Inc. The court defended the sale of video cassette recorders for private home taping. Writing for the 5-4 majority, Justice John Paul Stevens sensibly observed that prohibiting noncommercial uses that had "no demonstrable effect upon the potential market for, or the value of, the copyrighted work...would merely inhibit access to ideas without any countervailing benefit."

Film industry leaders, while not necessarily discounting the importance of the ruling as a catalyst for such innovations as CD burners and iPods, argue that the decision, intentionally or not, has given a green light to activity not meeting any fair use criteria.

As a matter of practical necessity, it is often necessary to bite the bullet and allow unauthorized use. If copyright exclusivity were enforced with fetishistic zeal, tens of millions of Americans by now would have been fined and/or jailed for "crimes" committed at Kinko's. Bar bands across our land would have to secure copyright permission every time they cover another artist's song.

Yet when exceptions become commonplace, at some point they're not exceptions anymore; they're the rule. Even lawmakers and jurists sympathetic to the need for safe harbors from copyright infringement suits understand that free use of another person's work has its limits.

Certain members of Congress want a narrower interpretation of fair use. Nearly a year ago Rep. James Sensenbrenner, R-Wisc., backed by Rep. John Conyers, D-Mich., introduced legislation, the Digital Transition Content Security Act (H.R. 4569). The measure would outlaw the manufacture or sale of electronic devices that convert analog video signals into digital ones, unless the makers of encoding devices adhere to an industry-approved plan to curb redistribution. Even assuming compliance, the maximum allowable pixel resolution would be 720 x 480.

Such restriction, say backers, is necessary because anyone with a PC-based digital video recorder can convert copyright-protected digital material to an analog format, strip away the protection, and shift the material back to a digital format, and with only a negligible loss in visual and sound quality. MPAA Chairman Dan Glickman believes the bill "will promote more consumer choice as it protects copyright owners in the digital age."

Opponents think otherwise, and are ready to do battle, as they did, successfully, in the last Congress against the Senate's "Induce Act." Public Knowledge President Gigi Sohn, in recent House testimony, stated the Sensenbrenner bill would mandate a "one-size-fits-all technology that has not been the subject of public or even inter-industry scrutiny." She added that last year's unanimous Supreme Court ruling in MGM v. Grokster gives ample copyright protection against abusive peer-to-peer file-sharing anyway (the defendant, Grokster, had to pay $50 million in damages to movie studios and record companies).

The best way out of this impasse may be for Hollywood to join the bastards rather than sue them. Film studios have taken legal action against any number of ISPs and individuals, but over the long run, they may find the approach of iTunes Music Store (available from Apple Computer, allowing Mac and PC users to legally discover, purchase and download music) more profitable and less time-consuming. The phenomenon of YouTube, just sold to Google, Inc. for a cool $1.65 billion, gives testimony to that.

Writing in the Richmond Journal of Law & Technology, Anna Engelman and Dale Scott observe that while "e-piracy is clearly theft," filing lawsuits is not realistic at a time when 400,000 to 600,000 movies are illegally downloaded each day. Hollywood, argue the authors, "should not waste valuable resources and damage public goodwill by pursuing e-pirates in court," especially since many of the violators are minors.

Searching for compromises with unauthorized users may well lessen the need for lawsuits over the long run. Still, piracy too often harms our economy; rips off studios and filmmakers; and breeds contempt for the law. Those are sound reasons for discouraging it.

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About The Author

Carl F. Horowitz is director of the Organized Labor Accountability Project of the National Legal and Policy Center, a Townhall.com Gold Partner organization dedicated to promoting ethics in American public life.
 
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No Pity for Hollywood
Every time I put a video in the player and the words, "WARNING FBI....", appear on the screen I think of the burning World Trade Center and get angry. The FBI has more important duties than protecting H'woods purse.

Bucs Rule!
I have no sympathy for Hollywood. They want everyone to honor their "intellectual property rights", while they and their so-called stars campaign to violate the rights of just about everyone else. I only wish that piracy was so prevailent that Hollywood could not make enough money to pay millions to the likes of Susan Sarandon, Tim, Robbins or Alec Baldwin, or enabling Michael Moore to turn a profit.

darklefling
Before you go to a lot of expense,
http://www.planetcdrom.com
Go here and link to the DVD movies and see if they have anything for the kids.
They don't have everything but what they do have is cheep enough you won't mind if a kid scratches it.
I bought a few kid's movies there for my great grand kids.

Who's the theif?
According to fair use laws, we have a right to make a personal backup of our property, including movies. But, because of the DRM, the tools to make a backup are thwarted by copy protection, which in turn is illegal to break.

Who is trying to circumvent who's rights?

(and I am totally PO'd about having to buy replacement copies of movies I have bought for my children when they were younger. If I could have made backups, which is my right, I would have let them play with the backups so I don't lose my property to scratching of the discs and put more money into the pockets of the real thieves)

Pitbull Theft a Theft?
Intellectual property theft should be prevented but in the case of Hollywood I truely resent every penny of tax money that is wasted on behalf of some of that Anti-American trash.

But then I guess anyone who would pirate a M. Moore movie deserves what he gets.

“pitbull”, et al
“I have no love for Hollywood or the actor's guild - but call a spade a spade - theft is theft.”

Like I said, I am not defending piracy, but Hollywood’s Communist Hypocrites (HCHs) would be on much higher moral ground if they lived according to how they espouse, or vice versa. Was it Lenin who said, “Property is theft”? It is the HCHs who are the exponent of Leftist causes, abolition of private property (except their own, of course) being one of them.
Wouldn’t general confiscation of private property by government be theft? The point here is how can a HCH even HAVE a concept of theft if he advocates abolishing property?

This is so much nonsense...
It's ironic that Mr. Horowitz is protecting Hollywood, of all the ridiculous places, against "piracy" by ordinary citizens. Hollywood wouldn't have happened if people making movies on the East Coast hadn't decided to move to LA, not so much for the light and good weather, but more to avoid lawsuits and litigation from Thomas Edison, who held the patents on the movie cameras and projectors they depended on and who was milking them for more royalties than they thought they ought to be paying.

It would also be a shade more defensible if these same Hollywood types who Mr. Horowitz sheds such crocodile tears over hadn't, for the past several decades, repeatedly literally bought extensions to the copyright limits so that they could continue to sell products that by rights ought to have gone into the public domain.

Technology has been forcing the commoditisation of recorded entertainment ever since the invention of the movie camera and the tape recorder. Before the movie camera you had to attend a live performance of a drama before a limited audience. Afterwards you could perform the same drama once and sell it thousands of times to millions of people. Ditto recorded music.

Right now it's easy to see what the commoditised cost for entertainment will be. I just bought a hard disk with 230 usuable Gigabytes of storage space on it for right at $60. That will hold 57 movies at 4 Gigabytes apiece on it. Thats roughly $1/movie to keep copies.

A standard DVD with a movie on it costs about $20 and can be played about 50 times on a standard DVD player before the image begins to seriously degrade. That's $0.40/performance. You can also get about 20-24 movies/month from Netflix for about $20. That is again about $1/performance.

Let's think about what people grabbing movies are getting off of the peer-to-peer servers via broadband. They're AVI files which compress a 4 Gigabyte movie into about 0.75 Gigabytes. The image quality is about 25% as good as a DVD.

What is that worth in terms of the other costs of performances? Not a lot.

Every time you see a nonsense article whining for Hollywood like this you inevitably see people like Mr. Horowitz trying to compare apples to oranges and bananas and pretend that, somehow, people ought to be paying the price of a movie theatre ticket for a recorded performance shown at a fraction of the image quality available at the theatre. It's utter mischief and should be treated with the contempt that one treats anyone trying to play find-the-lady games with the facts like MPAA does.

Mostly these guys are trying to use lawyers and bribed Congressmen to insure themselves a continued life of luxury which they plainly have ceased to earn.

Big Brother in your electronics
We already have a horror called the "Digital Millenium Copyright Act." It goes much much further than simply making it harder for people to actually pirate movies and easier to prosecute. It actually allows studios to cripple their products, and even to install malware on users' computers, like the "rootkit" Sony was caught inserting onto personal computers via certain music CD's. Worse yet, it forbids most people from even talking about the underlying technology. American participants at a conference that discussed flaws in a computer drive encoding scheme were once threatened with arrest. This is scary and unAmerican.

Like sedonaman, I dispute the inflated "loss" figures cited by the industry. They guesstimate the number of instances of piracy, then assume that each instance would otherwise have been a sale at full price, which is utter bee ess. They do want to hold on to their outmoded marketing models such as the pricey music album (now CD) that has maybe one song on it the public actually wants. IMO the studios, labels, and publishers don't have so much a piracy problem as an overpriced crap problem.

It's odd that Republicans would go to such lengths to sell us out to an industry dominated by their political foes, while Democrats, the party that demagogues nonstop against the "rich," go to great lengths to ensure massive monopoly profits to a particular business, albeit composed of their buddies.

These laws effectively go far far beyond preventing piracy of media and software. It insidiously moves us back to the days when the almighty studios, theaters, & TV networks determined not just content but when and how we could watch.

Yet, as is pointed out, it is irrelevant in jurisdictions that do not have or enforce such laws, making the whole issue virtually moot.

The real agenda here seems to be giving various outsiders actual real control of your computer and mine, as well as other consumer electronics. Already, Microsoft Windows and Intel-type circuitry are a dense jungle in which the owner/user is not king but beggar. Have you ever wondered why it is so easy to get invaded by worms and viruses while it is made nearly impossible for you as a user to simply disable unauthorized programs from being loaded and run? Malware can still be inserted almost at will by not only hackers but by various parties, including not only publishers, labels, and studios, but presumably the spookier electronic surveillance agencies of the US and foreign governments. And they've all but outlawed talking about what's wrong and how it might be fixed.

We're being asked to submit to routine surveillance and control of our personal electronics, by everyone out there that knows how, for ostensibly the sake of fatter profits for complacent jaded content providers.

Losses are unknowable
“Few things grate against one's sensibilities than the image of someone getting something for nothing. Unless it's a gift, ‘theft’ is a word that often comes to mind.”
Yeah. Sorta like the feeling I get when I see a picture of Barbra Streisand’s house, knowing she is a "free-rider" who doesn’t pay any income taxes. How do I know that? Easy. She’s a business. No one stays in business if she is paying taxes, much less get rich also. As Leona Helmsley so aptly observed, “Taxes are for suckers.”
I’m not defending piracy, but as far as the losses are concerned, they are unknowable. For example, suppose a particular music CD retails for $18, but some people think that’s too much for a CD and decide not to buy it at all. Did the CD producer “lose” $18 for each person who opted not to buy one? I think not. Better yet, suppose some of those who would not pay $18 but did buy it from a pirate for $5. Did the CD producer lose $18, $13, or nothing (remember, they would not buy at $18)? In addition to that question, we have the problem of knowing how many were unwilling to pay $18.


The market place has changed.
That's pretty much all there is to it. The technology is now widespread enough that suing downloaders is a losing battle, as would be any attempt to enforce new laws against pirating music and movies. It would be like trying to stomp out a whole colony of ants one at a time.

Right or wrong, like it or not, the technology is here, and the marketplace has changed. Those who adapt will survive it.

Hollywood baggage & new business model
The motion picture industry’s position may be just in the abstract, and indefensible in the concrete, ‘real world.’ Indefensible due to technology, common usage, occurrence beyond US law, and the ‘social baggage’ of the industry.

I can’t imagine nanny-state social conservatives defending an industry they feel is hostile to their values. They might even feel the theft is God’s punishment. Prosecution would quickly make it impossible to find sympathetic juries. Imagine if juries could convict the prosecutors what might happen.

Carl didn’t answer his question, but it is clear Hollywood needs a new business model. Perhaps product placement – an advertising model – where Hollywood profits without paying a commission to the ‘pirates’ for their distribution? Would Hollywood see that as immoral theft, or would they dump Best Buy and the record stores and make movies free on their web sites? :)
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