First, the disclaimer: I appear on Fox News Channel, one of Rupert Murdoch's
media properties, as a paid contributor. I received neither instructions,
nor promises of benefits, in exchange for what I am about to write. We now
rejoin our regularly scheduled column.
The grotesque amount of condescension from the elite media concerning the
purchase of Dow Jones, which includes The Wall Street Journal, by "media
mogul" Rupert Murdoch is astounding. You would think Hugo Chavez had just
bought the newspaper with his oil money and announced an immediate tilt to
the left. Come to think of it, the elites would not have found that as
offensive, because America already has a national newspaper that mostly
reflects Chavez's leftist views. It's called The New York Times.
In a nostalgic essay for The Washington Post, David Ignatius wrote about the
good old days when he worked for the Journal and expense accounts were as
liberal as some of the reporting. Ignatius claims - without proof - "that as
the company's economic fortunes declined, so did some of its journalism" and
that "The Journal's editorial page increasingly did its own reporting, with
equal portions of journalistic hustle and ideological spin, and it often
overshadowed the news side," which he suspects "helped undermine the
franchise." He speculates, "Advertisers perhaps weren't enthralled with a
newspaper distinguished by vitriolic right-wing attack editorials." Never
mind that the editorial page editor during the period Ignatius regards as
flawed - the late Robert Bartley - won a Pulitzer Prize.
Ignatius ignores the often vitriolic left-wing editorials and columns in The
New York Times, a newspaper that has recently suffered from a decline in
circulation - even in its core market - and been forced to lay-off staff. I
suspect that under Murdoch's ownership, circulation of the Journal newspaper
and its online edition will increase and more staffers will be hired, as is
now happening with the Fox Business Channel, which is due to premiere in
October.
Most of the elite media were of one mind (surprise!) when it came to
Murdoch's acquisition of the Journal. NBC's Andrea Mitchell called him "a
controversial press lord" and declared Murdoch "deeply conservative," which
liberals intend as a slur only slightly less insulting than the label
"deeply religious."
The New Yorker's Ken Auletta claimed Murdoch "often" uses "his publications
and his media to advance his business or his political interests." Imagine
that! The views of New York Times publisher, Arthur Sulzberger Jr., can be
read in his newspaper, which consistently promotes policies and people he
favors. When you're a liberal, this is regarded by the elites as "good
journalism." When you have a different point of view, you are engaging in
propaganda and serving only yourself and your interests.
The elite media have been beating up on Rupert Murdoch for years, when they
ought to have been addressing the cause of their own decline. Instead, they
preferred to indulge in paranoia and denial.
The attacks on Murdoch began in earnest just four months after the debut of
the Fox News Channel. In a transcript provided by the Media Research Center
of a Jan. 19, 1997 "60 Minutes" broadcast on CBS, Mike Wallace warned
ominously that "on Murdoch's new cable channel the news comes with a
conservative spin." Who did Wallace cite as his expert authority? None other
than CNN founder Ted Turner, who regularly promoted his left-wing views
about the Soviet Union, Fidel Castro and other dictators, high taxes, big
government, Democrats and environmental activism when he owned and ran that
network.
Before Fox News Channel was born, I met with several network news
presidents, telling them that someone was going to go after a demographic
that felt shutout by the mainstream media. These people, I said, go to
church, fly the flag, respect the nation's traditions and institutions and
hate the liberal media. They feel censored, or stereotyped, by the media
elites. I told them the person who recognizes that demographic and gives
them a voice would reap a huge reward.
That person is Rupert Murdoch. He is not the media Satan, as the left likes
to portray him. Some of the offensive (to me) tabloid stuff notwithstanding,
he just may be the media's savior. The elites hate him, but growing numbers
of people are buying his products.
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