Forbes recently ranked
Berkshire Hathaway Chairman Warren Buffett as
the second-richest man in the world, with an estimated net
worth of $37 billion. Although his net worth has dropped by a
cool $25 billion over the preceding 12 months, it's still an
impressive haul.
Although some people have recently
questioned his judgment, Buffett is still almost
universally accepted as one of the world's greatest stock
market investors. When he talks, it pays to listen.
The Oracle is commonly considered a value investor, but he
seems just as focused on growth. Either way, he has proved
that he's an intelligent investor. As Buffett's sidekick
Charlie Munger once said, "All intelligent investing is value
investing."
Google as a value stock
Buffett focuses on companies with favorable
long-term economics and strong competitive advantages --
companies such as
Coca-Cola ,
Kraft Foods (NYSE: KFT), and
General Electric (NYSE: GE), all current
Berkshire investments either through common stock holdings or
fixed-income securities.
One Wall Street analyst called Coca-Cola "very expensive"
around the time Buffett started buying it. It wasn't a
typical value stock. But as Buffett once said: "If you gave
me $100 billion and said, 'Take away the soft-drink
leadership of Coca-Cola in the world,' I'd give it back to
you and say it can't be done."
Now
that'sa competitive advantage.
See, value investing is
notall about buying stocks with low
price-to-earnings, price-to-book, or price-to-sales ratios.
Far from it.
For example,
Google would have been a great value stock at
its IPO in August 2004, despite selling, at the time, for
more than 100 times earnings.
A value stock trading for more than 100 times earnings?
Yep. Google was growing rapidly, continuing to take market
share, and building sustainable competitive advantages in its
enterprising culture, superior advertising platform, and
brand loyalty. Given its growth rate ever since and its
powerful business model, it was underpriced back then.
Investing shock: Buffett was wrong
Buffett didn't buy Google. Sadly, neither did
I -- a decision that has cost me thousands.
I held off on buying Google shares because they seemed
expensive. I knew it owned the vast majority of the
search-market share and had both a great corporate culture
and innovative leaders. But I couldn't get past that lofty
P/E ratio.
Instead, I was concentrating on buying poor companies on
the cheap. These "trash stocks," as I call them, have a nasty
habit of getting even cheaper -- and sometimes even going
bust.
At least I'm not alone in buying trash stocks. In his 1989
letter to Berkshire Hathaway shareholders, Buffett himself
admitted to similar crimes. In a section of the letter called
"Mistakes of the First Twenty-Five Years (A Condensed
Version)," Buffett says he never should have bought control
of the textile company Berkshire Hathaway.
Why? Even though he knew that the textile-manufacturing
business Berkshire operated was part of a declining industry,
he was enticed to buy because the price looked cheap. The
Berkshire of today wouldn't exist without that original
purchase, but Buffett reluctantly closed the textile business
in 1985.
And that brings to mind a timeless Buffett-ism: "It's far
better to buy a wonderful company at a fair price than a fair
company at a wonderful price."
Value investing for suckers
I'm a great fan of Warren Buffett and like to
think of myself as a value investor. But too often I've been
guilty of buying those "trash stocks" -- cheap
stocks with mediocre (or
worse)Â
businesses. Continued... |