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Tuesday, July 18, 2006
Bruce Bartlett :: Townhall.com Columnist
The cause of close elections
by Bruce Bartlett
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In a recent column, Michael Barone commented on the closeness of recent elections and wondered what may be behind it. He concludes that it is a trend resulting from technology, which has made it easier to target undecided voters and those with soft allegiance to the other side. Yet he notes that close elections were the norm in the 19th century, long before computers and sophisticated polling came along.

I think a more important thing that has changed is the flow of information. In the 19th century, there were thousands and thousands of newspapers in this country and people often read several a day. Many were openly partisan and may have been formally aligned with a political party. People could easily find the facts and information that suited their philosophy.

But beginning around the turn of the century, this sort of openly partisan journalism fell out of favor. Journalism schools were established and reporters were taught to report the facts objectively. At the same time, economics compelled a long process of consolidation in the newspaper industry, to the point where just a handful of American cities have more than one paper today.

In this new atmosphere of professional journalism, with most reporters having college degrees in the subject, liberalism steadily became dominant. As a consequence, certain facts damaging to Democrats that once were easily available could no longer be found anywhere. Certain notions about truth and what was good and right in society that paralleled liberal political thinking became universal in every newsroom. In effect, the entire mass media became a de facto arm of the Democratic Party.

I believe that this restriction of information was behind the long era of Democratic success. Republican challengers to the Democratic worldview now had enormous difficulty getting their message out and obtaining the facts and information they needed to mount an effective challenge.

This was especially a problem at the congressional level, where it is prohibitively costly to use advertising to break through the liberal media filter. At the presidential level, it was much easier. Newspapers had to cover what the Republican candidate was saying, and he could get his message out. Also, political advertising was more effective and it was easier to raise the money for it. This explains why Republicans could take the White House from time to time, but had enormous difficulty getting control of Congress.

In the 1980s, the liberal media monopoly, which had sustained the Democrats in power for 50 years, began to break down. First, Ronald Reagan got rid of the "fairness doctrine." This rule required radio and television stations to offer equal time for contrary political viewpoints. The result was that they presented no political viewpoints at all, rather than waste valuable airtime providing equal time. This had no impact on liberals, who controlled the allegedly objective news departments, and mainly stifled conservatives. Continued...

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About The Author

Bruce Bartlett is a former senior fellow with the National Center for Policy Analysis of Dallas, Texas. Bartlett is a prolific author, having published over 900 articles in national publications, and prominent magazines and published four books, including Reaganomics: Supply-Side Economics in Action.

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The Conservative Book Club...
...also deserves a nod. I grew up in the 50s and 60s, in a family as liberal as they come (my father was a teacher, my mother a family counselor, and we attended the Unitarian Church). I had no clue about the value of conservative thinking until I met my future husband and discovered his collection of Conservative Book Club books. My father has never forgiven my husband for turning me into a conservative and a Republican--but it was really a matter of reading those books that did the trick.

Very interesting.
I appreciate the insights/history. What puzzles me is that hard core lefties will tell you that the major media is controlled by the right. The last time I heard that it was coming from a guy who screamed at me that George Bush was "torturing people all over the world".


There was no doubt in my mind that he believed what he was saying. He has also called me a right wing propagandist because of opinions I have expressed in the local newspaper.


I have examined things like the role of the homsexual bath houses in the spread of AIDS, and documented the accuracy of my observations. My specific comments on a variety of other issues have never been responded to. Instead, I have been called a lot of names.


For people like this to believe that the New York Times is controlled by right wing owners who control what is published, is in my view insane. Yes, Ann Coulter has it right. They are nuts. Mr. Bartlett presented a description of how the major media became as biased as it is. He didn't explain how they all became insane.
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