"Since counterinsurgency is a competition to mobilize popular support, it pays to know how people are mobilized."

That candid declaration of common sense appeared last year in IOSPHERE, the publication of the Joint Information Operations Center, in an article written by Dr. David Kilcullen.

Kilcullen's article expanded on the sources of motivation. "In most societies," he wrote, "there are opinionmakers: local leaders ... religious figures, media personalities ... who set trends and influence public perceptions. This influence -- including the pernicious influence of the insurgents -- often takes the form of a 'single narrative.' This is a simple, unifying, easily expressed story or explanation that organizes people's experience and provides a framework for understanding events.

"Iraqi insurgents have one, as do al-Qaida and the Taliban. To undercut their influence, you must exploit an alternative narrative: or better yet, tap into an existing narrative that excludes the insurgents."

When it comes to counter-insurgency, Kilcullen has both classic credentials and street cred.

He worked for the State Department as chief counter-terrorism strategist. His doctoral dissertation (analyzing the political effects of insurgency and counter-insurgency on traditional Muslim societies) connects academia with the action in the alleys. It involved fieldwork with members of Dar'ul Islam, the forerunner al-Qaida's Southeast Asia offspring, Jema'ah Islamiyah. He's also a former Australian infantry officer who served in East Timor, Bougainville and the Middle East.

Kilcullen now works in Baghdad as Gen. David Petraeus' senior counter-insurgency advisor. He is one of the architects of "the surge strategy" -- the nom de guerre for the Iraqi government's and Petraeus' new combined political and military operations.

Last week, I spoke with Kilcullen via a press conference call from Baghdad. He has the accent of an Australian wine connoisseur, not a crocodile hunter, though I'm certain he can hunt crocs.

In war, the simple is difficult. Given the Internet and the glare of 24-7 news cameras, no war is more complex than contemporary irregular warfare.

But motivation ties to the will to persevere in a conflict.

After Kilcullen and I briefly discussed his 2006 article, I asked him: "What is the single narrative or alternative narrative in Iraq? Could you give an example of a narrative in a Baghdad neighborhood?" Continued...