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Tuesday, September 22, 2009
Anand Chokkavelu :: Townhall.com Columnist
These Are the Market's Biggest
by Anand Chokkavelu
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Volatility equals opportunity.

It is perhaps THEfundamental investing lesson; it's what Ben Graham was talking about when he referred to the vagaries of Mr. Market, and it's what people really mean when they repeat the silly phrase "buy low, sell high."

Maybe you already get it, but most investors will never learn that lesson. I know I struggle with it.

Why? Because no matter how many bubbles and bursts we live through, we all get juiced on the way up and terrified on the way down. We confuse our buy opportunitieswith our sell opportunities.

But if we can keep our heads when all about us ...
Numbers are clearer than words. An easy way to gauge volatility is to compare 52-week highs and lows. The bigger the spread -- i.e., the percentage difference from the low to the high -- the greater the volatility.

Let's start with the most benign example. Here are four blue chips with no bankruptcy concerns, no subprime drama, and no bailout misery:

Stock

52-week low

52-week high

Spread

Disney (NYSE: DIS)

$15.10

$34.85

130%

United Parcel Service (NYSE: UPS)

$38.00

$70.00

84%

Microsoft (Nasdaq: MSFT)

$14.90

$27.66

86%

PepsiCo (NYSE: PEP)

$43.80

$75.25

72%

As a whole, the S&P 500 had a 90% 52-week spread, but individual companies are where the volatility story is best seen. It's amazing that a company like Pepsi, whose business model is so steady, has a high that is priced 72% higher than its low . Ditto Disney's 130% difference.

A greater opportunity
There's certainly been opportunities in the blue chip space, but let's take it up a notch or three. Check out the spreads on these companies that all faced speculation about possible bankruptcy or nationalization:

Stock

52-week low

52-week high

Spread

Goldman Sach (NYSE: GS)

$47.41

$183.95

288%

US Bancorp (NYSE: USB)

$8.06 Continued...

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About The Author

Anand Chokkavelu is a Motley Fool contributor.

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