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With a quick-from-the-lip repartee, broadcaster's good looks and a relentlessly bright outlook — if not always a command of the facts — he became a popular figure around the country to the delight of his White House bosses.

..... During daily briefings, he challenged reporters, scolded them and questioned their motives as if he were starring in a TV show broadcast live from the West Wing.

Critics suggested that Snow was turning the traditionally informational daily briefing into a personality-driven media event short on facts and long on confrontation. He was the first press secretary, by his own accounting, to travel the country raising money for Republican candidates.