Earlier today, Soren Dayton, a friend and frequent collaborator in the blogosphere, was suspended from the McCain campaign for making a note of this video in his Twitter account.

A few notes here. I use Twitter a lot. And I'm "looser" on Twitter than I would be on my blog. My Twitter account has been updated 2,863 times since last June, while I've only penned no more than a couple hundred mostly long-form blog entries. My Twitter posts contain a lot of rough thoughts that are then refined into blog posts. So, there's a greater volume of chatter, and the sense that the tool operates more like a secure backchannel than a public blog.

Of course, this is really an illusion. Everything you say on Twitter is publicly accessible, unless you choose to protect your updates for friends only. If you can screencap it, folks in Peoria on the other side of the Fox News filter won't care if it was Twittered or blogged. This is a stark reminder that anything that you write on a social media site, now matter how "protected" is ultimately just as accessible as anything you put out in any other medium. (It didn't take long for people to sniff out "Kristen's" Facebook profile.)

I'm not going to argue that Soren was right in posting the link. But I do agree with Matt Lewis that there was some overreaction here. If they go further with this civility routine, they risk alienating conservatives in talk radio and the blogosphere who are doing the necessary work of defining Obama and rendering him just as radioactive with the base as Hillary.

A month ago, McCain-Obama looked like a bad matchup for us: a Republican nominee who didn't do much to galvanize the base against a Democrat who didn't either.

The New York Times kerfuffle and now the Wright story is slowly changing that. With an assist from Hillary Clinton's overtures to the right-wing of the Democratic Party, Obama is now a more polarizing figure in key swing states than she is. It is now clear that conservative media will do to Obama what they did to Kerry, Gore, and Clinton. This can be an unalloyed boon to the McCain campaign, as it pretty much takes care of his conservative problem and frees him to go after swing voters.

This is not about "Barack Hussein Obama" or Muslim smear emails, which need to be repudiated. It is about a Presidential candidate's literary muse going all Susan Sontag on us on the Sunday after 9/11. It is connecting the dots on the post-patriotic milieu that surrounds Obama seemingly everywhere he goes. These are legitimate issues for public discussion, if not by McCain himself, then certainly by talk radio and the blogs. If McCain doesn't want to be part of that, that's understandable. But he should get out of the way and let talk radio do its thing.

In many ways, the Bush campaign had the right approach with the Swift Boat Veterans. Any functionary or board member who had been connected in any way with the Swift Vets resigned from the campaign. The campaign told them -- and, crucially, any 527 -- to take down their ads. They repeated that they respected Kerry's service -- without turning into a mouthpiece for the Kerry Vietnam narrative.

But nothing was done to single out or disrespect John O'Neill and the other veterans who had earned their right to speak. The tone was firm but respectful.

With this campaign, there has been a tendency to do the necessary distancing, but with sharper words and a sense that freelancers are thrown willfully under the bus. First, Bill Cunningham, who was an important part of Ohio GOTV in the '04 election. Now this.

It is pretty well understood by most serious people that the Rev. Wright is not a racial/foreigner/Muslim issue, nor was it an unprovoked attack on Obama on these grounds, not in the way Ferraro was, or the Somali email that Clinton's staff circulated without reprimand (which was 10x worse than this, btw), or Bill Clinton's South Carolina comments.

I'm not suggesting the McCain campaign traffic in it directly. Politically, they probably had to do what they did today. Most people in this business understand that moves like are a game -- a show -- that the campaigns put on for the media, that won't swing a single vote at the end of the day -- but that if handled poorly, could cascade into a larger issue. See: Clinton, Bill -- South Carolina.

But what I am suggesting is that McCain in the future calibrate his response to different situations, and recognize the value in drawing certain personal contrasts with Obama. Voters are motivated less and less by issues, and more by personalities and narratives. So, a key McCain strategic goal is to turn the Obama persona in against itself, so that the rock star/Messiah/hopeandchange routine turns into a liability in dead-serious times when people are worried about losing their jobs and/or getting killed.  

The challenge in modern Presidential campaign is not simply to paint your opponent as wrong on the issues, and to prevail in a civil debate. It is to render the opponent unacceptable to 48% of the electorate, and merely less preferable to 3%. Despite McCain's troubles with the base, conservative media (and Hillary) are doing the heavy lifting on the unacceptable part. McCain should get out of the way, and jump in ONLY when someone crosses a racial and/or religious line.