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Tuesday, June 12, 2007
Re: The Media Narrative Against McCain
Posted by: Patrick Ruffini at 3:16 PM

The folks in Crystal City are pushing back hard with Marc Ambinder's "McCain-isn't-dead-yet" meme. Our own Matt Lewis makes note of it here.

They'll get no argument from me that media narratives, especially in primaries, are fickle and can turn on a dime. I can see where McCain is a tad undervalued on Intrade. I can see where he makes a comeback, particularly with his residual strength in some of the early states. Ambinder has placed his chips on McCain as John Kerry '04 -- a campaign of the living dead that rallies back to win Iowa and virtually everything else.

Like the Dems in 2004, the field is very unsettled, so it's not impossible. But it's less likely than Kerry '04. Unlike Kerry, McCain doesn't just have the unstable Howard Dean to climb over. He has Thompson, Giuliani, and Romney. All of whom are very skilled politicians. Against any one of them, you might give McCain better than even money. Against all three, in the war for "Who has the Big Mo?" McCain would have to hit the jackpot.

The McCain-dead-pool narrative, though overplayed, does at least follow the fundamentals of McCain's bid, in that McCain can't seem to break 20% nationally no matter what the configuration of the field. As I noted before, when Rudy announced he popped. When Fred announced, he popped. Romney is popping after the debates. But when McCain announced, he went sideways, which I think reflects a fundamental lack of interest and enthusiasm for the man among Republican voters.

McCain may be better off than most in that if his tide does come in, his opponents' first tier defenses (IA, NH, SC) crumble first. But his tide is receding, which makes it only a matter of time before McCain's strong points are subject to the same flight. (It was once thought that money and organization were McCain strengths, but no more.) If everyone else is leaving the party, how likely is it that Granite Staters would buck the trend and stick around?

It's a long campaign. Will one or two of Big Four implode? That's likely. But McCain would need three out of the four to implode (assuming, of course, he's not one of them).



View in ascending order View in descending order
VoiceOfReason writes: Tuesday, June, 12, 2007 3:54 PM
Have you seen Rasmussen?
Patrick, Romney has lost 31% of his support in the Rasmussen poll in less than a month and is in a dead heat with Gingrich (http://www.rasmussenreports.com/public_content/politics/2008_republican_presidential_primary). Percentage-wise, Romney has lost more traction then McCain, notwithstanding the fact that he has outspent him by a margin of probably 5:1. Why is there no discussion about Romney's floundering campaign or the fact that he cannot surpass 20% nationally?
TxDan writes: Tuesday, June, 12, 2007 3:58 PM
McCain's Prospects
The one thing that would hurt McCain worse than the immigration bill failing, would be the immigration bill succeeding.
bill-tb writes: Tuesday, June, 12, 2007 4:18 PM
That's cool
McCain has both sides of the immigration debate covered, either way he loses.

It's turning into essentially a two man race, Rudy -- Fred, with Mitt coming up the rear.

The winner, Fred, if he can handle it, the jury is still out, but the verdict is coming soon. Guliani is going down on the Second Amendment, his twelve point plan does nothing to change that, same with Mitt.
Bull writes: Tuesday, June, 12, 2007 4:19 PM
Ambinder?
Please. The Atlantic? The Atlantic is where liberals who are too weak to breed go to pontificate.

Let's get some input from someone with something to say.
Virginia Patriot writes: Tuesday, June, 12, 2007 5:10 PM
No Border Security/No Homeland Security
The next President must be someone who will secure the border and enforce the law. This country will not survive another open borders administration. That leaves out Rudy, Mitt, and John. Fred has to be more specific about what he would do about illegal aliens to get my vote. Duncan Hunter is the one man in this race that I trust to do what needs to be done.
Matt Lewis writes: Tuesday, June, 12, 2007 5:11 PM
Good post
Keep in mind I'm not saying that McCain will overcome this challenge. I certainly believe he can -- but I don't know that he will.

What I am saying is that the media is currently creating a narrative that says McCain is losing support. And in order to fit this template, they will highlight stories which confirm it (and they will ignore news items which would undermine their premise) ...
BillT writes: Tuesday, June, 12, 2007 5:24 PM
Frank Luntz calls Thompson
the 6,000,000 pound gorilla. I blogged this in the Bill T Blog. I think Thompson's strong showing absolutely murders McCain's numbers - as the polls indicate.

Watch the narrative shift to the "new Maverick and new straight talk express."

Not that anyone would want to be saddled with imagery related to McCain, but Thompson will likely get the tags. He has a couple of points that make him attractive to some of the old media vanguard.

First, they probably think he's beatable (playing up the country boy role) and second, they like the wildcard he produces for commentary (see rebuff of Michael Moore). Old media is still, regardless of spin, tied to the ratings. Thompson's profile will get them ratings.

Now, having beat that drum, it's important to know that Thompson has the machinery in the Republican party at his call. Whatever hope McCain had of pulling the machine to his side died when the immigration bill exploded in their victory cigar.

Who gets McCain's votes? Answer that and you REALLY have a narrative.
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