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Friday, February 29, 2008
Subtlety in Advertising
Posted by: Mary Katharine Ham at 11:30 AM
I'm in NYC for the day, where I caught sight of this billboard for the new Fox Business Channel. What is it, pray tell, that the advertisers are communicating that I might have been "missing" thus far in my business news consumption?

Photobucket

I just can't quite get my head around the message.


View in ascending order View in descending order
CavemanLawyer writes: Friday, February, 29, 2008 11:49 AM
It is like a magic eye picture for guys
We have to focus and concentrate to see that there are words in the picture.
CeeJ writes: Friday, February, 29, 2008 12:00 PM
Wait...
There are words in that picture?
Art of the Possible writes: Friday, February, 29, 2008 12:02 PM
What it says to me is...
...it's time to buy some stock in hair care products.
austinnelly writes: Friday, February, 29, 2008 12:15 PM
funny
What it says to me is: the only sure way to meet a man with a lot of money is to become a business reporter.
CavemanLawyer writes: Friday, February, 29, 2008 12:17 PM
"There are words in that picture?"
You have to relax your eyes to see it.
GMAX writes: Friday, February, 29, 2008 12:27 PM
reaction
What no cleavage?
Rip's Flagon writes: Friday, February, 29, 2008 12:29 PM
What it says
It says that Fox is the smartest network going. Who wants to watch Jim Cramer scream when you can flip to this?
Jsmith writes: Friday, February, 29, 2008 12:35 PM
isn't it obvious?
you must be a dud..isnt the message obvious..

its clinton's fault
liberalism is a mental disorder
and that terrorists love democrats...

i mean the message is so obvious, its not even funny...

ReadABook writes: Friday, February, 29, 2008 1:49 PM
conservatives are hypocrites
What about all your moralizing about family values? This works for you? Hot tail on a billboard, yet you all belong to the party of the family and wholesomeness. You can't have your cake and eat it too hypocrites.
billg64 writes: Friday, February, 29, 2008 1:56 PM
Read a Book
Please DO go read a book, I can almost hear your shrill screaming through my PC
paddy o'furniture writes: Friday, February, 29, 2008 1:57 PM
readabook
You would be wrong (as usual) to think that all who see this billboard approve of this sort of thing....but I guess when you are exhibiting blatant prejudice, it's okay to paint all with the same brush as it were.....
Just out of curiosity, why aren't you reading a book?
Maybe you'd grow smart and be right once in a while.....
Keith writes: Friday, February, 29, 2008 1:59 PM
Hey Read
WWWWWAAAAAAKKKKKKEEEEEE UUUUUPPPP!!!!!!!!!!!!!!!!
Shannon writes: Friday, February, 29, 2008 2:00 PM
GMAX
You have to watch the shows to see the cleavage and the legs. Has anyone else noticed how short those shirts are those women wear, duh, of coarse you have. My husband says any minute they will start stripping while reporting the news.

I wonder if its not in their contracts to stay on a diet and work out 3 hours a day. Maybe even a weight limit.

It's a shame because a few of those women are really smart. Only a few.
Shannon writes: Friday, February, 29, 2008 2:03 PM
book
Fox News is a business. T&A sells.

It really is as simple as that. Sad but simple.
Dwayne Horner writes: Friday, February, 29, 2008 2:18 PM
makes me...
...want to expand my portfolio! I vote Jenna Lee!
jbcannonUGA writes: Friday, February, 29, 2008 2:38 PM
Happy Hour
Say what you want about their advertising tactics, but Happy Hour on Fox Business is the best business show on tv right now.
LeeLee writes: Friday, February, 29, 2008 2:51 PM
As a Business Woman...
I appreciate this billboard. People can and will see what they want to here. Masogynists will see sexy women. Feminists will see this degrading. Most people -- especially those who have actually WATCHED these bright, articulate newswomen -- will see it as a smart play by FOX in an increasingly female-centric business culture.

With women far surpassing men in terms of college admissions and graduations, it is a smart business move for FOX to tailor their message to women (while also attracting men).
MCLIJazz writes: Friday, February, 29, 2008 2:53 PM
Cablevision doesn't have FBN! :'(
In the few times that I've called Cablevision, their customer service reps say the same thing: they're "in negotiations" to carry FBN. I don't believe them. If they really wanted FBN, they would have added it the day it launched. Meanwhile, a few weeks after FBN launched, Cablevision added CNN HD to their lineup. That says it all, doesn't it? Also, Bloomberg TV ads during the local ad block on FNC in the days leading up to the launch.
The following channels have a .792% chance of ever being added:
FBN
NFL Network
ESPNU
CSTV
Boomerang
TLC HD
Discovery HD
Travel Channel HD
The Weather Channel HD

Meanwhile, I need Cablevision for the free HD channels, local weather and traffic, on-demand features, and internet. And the love-hate relationship goes on.
MCLIJazz writes: Friday, February, 29, 2008 2:55 PM
And another thing...
Time Warner picked it up a few months ago. Why not Cablevision? Come on!
ReadABook writes: Friday, February, 29, 2008 2:57 PM
Conservatives are hypocrites and dumb...
FOX is a hypocrite for professing to be the voice of conservatism while they exploit sex and sexy women at every turn to sell advertising.

Conservatives on TH are hypocrites for laughing and smiling with glee at the titilation while professing to be family values Republican's. I've counted at least 7 responses smiling with glee at the sexy women. Hypocrites.
'Tis Himself writes: Friday, February, 29, 2008 3:03 PM
Leave it alone, Mary.
There is nothing to kick around about a picture of smart, savvy women. As Pogo said, "I saw the enemy and he is us!"
paddy o'furniture writes: Friday, February, 29, 2008 3:05 PM
readabook
You counted seven...!?! That's a record for you, isn't it? Congratulations..
Meantime, seven gleeful conservatives, even if true, does not mean all conservatives are hypocrites. No wonder the lefty polls are so skewed....you only count seven people...!
Meanwhile, what can we deduce about 100% of people who's moniker is "readabook?"
MCLIJazz writes: Friday, February, 29, 2008 3:11 PM
The women of Fox Business Network
The only way I can see these women is if they're on "Your World" or if I go to FoxBusiness.com's video player.
I'm sorry I'm venting so much about the lack of FBN on Cablevision, but it just feels like they're (Cablevision is) holding it from viewers because it's *Fox* Business Network. I'm not even sure they like have FNC. I'm probably wrong and assuming out of frustration and paranoia.
MCLIJazz writes: Friday, February, 29, 2008 3:12 PM
Correction
...like having FNC.
Jackie G writes: Friday, February, 29, 2008 3:28 PM
Darn, smart and good looking
That darn Fox trying to destroy family values, subvert the news, sell conservatism - those hypocrites hired smart, well educated, and good looking women. What rats!!!! Get a grip people!
LeeLee writes: Friday, February, 29, 2008 3:38 PM
Earth to ReadACliffNote!
Newsflash! You can't produce children and build a family without sex between a man and a woman. Apparently you didn't make it to the 5th grade.

Who ever said sex and family values are incompatible? That is ridiculous! These women are intelligent, beautiful, talented, and... yes... quite sexy. Just as MOST women (particularly CONSERVATIVE women) are also intelligent, beautiful, talented, and... yes... quite sexy.

By the way, I know A LOT of liberal women (and men) who have very little respect for their bodies and their sexuality. They are totally classless and give their affection away like they're in some sort of sick contest.
CavemanLawyer writes: Friday, February, 29, 2008 4:40 PM
"Misogynists will see sexy women. "
One can enjoy the sight of sexy women or even initially take first notice of sexy women without hating or being prejudiced towards women.

Shallow, hormone driven would have been a better description of my ilk.
LeeLee writes: Friday, February, 29, 2008 5:09 PM
I stand corrected!
Thanks Caveman. Are you an unfrozen CavemanLawyer, perchance?
soothsayer writes: Friday, February, 29, 2008 5:32 PM
Fox is just being thrifty...
They merely take a Hooters billboard and cover it with "Fox."
Mary Katharine writes: Friday, February, 29, 2008 5:53 PM
ReadABook and soothsayer are prudes
Hey, aren't you liberals the kids from the Sexual Revolution, hm? Chill out.

A man can have values and a libido at the same time. Conservative men choose to have both; liberal men usually forego the values (and sometimes the libido, too, if you believe those sex surveys of Republicans and Democrats. Ha.)

Can Fox go overboard? Yes, but this billboard is mostly just laughable in its obviousness (maybe a tad overboard). It's not outrageous. And, failing to be outraged doesn't make one a bad conservative.

So, what are you two up to tonight? Given that you think we should all be greatly culturally offended by pretty women in business suits, I'm guessing not much fun.
fuzzy writes: Friday, February, 29, 2008 7:41 PM
Hubba Hubba
hey why aren't you up there gorgeous?
Stoic Patriot writes: Friday, February, 29, 2008 7:47 PM
Choice words
Cheap, tawdry, tasteless. That's how I'd describe it. The words "typical FOX garbage" come to mind. Then again, a network that has programming like "Who Wants to Marry a Millionaire" and "Who Wants to Marry My Dad" will show just about any piece of trash.

For the liberals over here, you'd be right on calling hypocrisy if hardcore social conservatives were lapping this stuff up, as they're the ones who are into not simply being anti-abortion, but also believe in not valuing people as meat to be drooled over. Not every conservative or social conservative is like this though. If you listen to talk radio, you will find many talk-show hosts who would be quite happy to tell you what libertines they are, and nevertheless profess their conservatism.
Keith writes: Friday, February, 29, 2008 8:36 PM
So Mary Katharine
You can add Stoic Patriot to your list of prudes.
stormie writes: Saturday, March, 01, 2008 12:46 AM
Easy
On FoxNews, it's all about blowhards and bimbos.
one hot minute writes: Saturday, March, 01, 2008 1:11 AM
Soothie lacks values AND libido !

MKH wrote;
-------------
"A man can have values and a libido at the same time."
-------------

You tell it, sister !

Pardon the pun, but I like the way you "set Soothsayer 'straight'" !---ha, ha, ha.

By the way, M-Kat, our new friend "Isabella" sure sounds a lot like the "Kimberly"/"Kimberlyric" of old.
one hot minute writes: Saturday, March, 01, 2008 1:20 AM
Fox News Channel is not Fox Network

Stoic Patriot wrote;
--------------
"Cheap, tawdry, tasteless. That's how I'd describe it. The words "typical FOX garbage" come to mind. Then again, a network that has programming like "Who Wants to Marry a Millionaire" and "Who Wants to Marry My Dad" will show just about any piece of trash."
--------------

Stoic Patriot,

Fox News Channel doesn't broadcast "Who Wants to Marry A Millionaire" or "Who Wants to Marry My Dad."
Those shows are on Fox Network.

Although they are each owned by News Corporation, Fox Network and Fox News are entirely separate from one another.
cyndysalzmann writes: Saturday, March, 01, 2008 1:48 AM
Reminds me of Mitt at CPAC
... fawning over Laura Ingraham. I'd say Fox should rename their new venture the Hooters Business Channel.
Stoic Patriot writes: Saturday, March, 01, 2008 7:19 AM
One Hot Minute
You're right. Fox News Channel doesn't broadcast those shows. The parent company does, which is what I meant, but unfortunately isn't what I wrote. Thank you for clarifying that.

Mary Katharine's right on that it doesn't reach the level of outrageous, just mildly disgusting. There are far, far worse things FOX could do. That said, it doesn't change the tasteless nature of the advertisement.
Antillectual writes: Saturday, March, 01, 2008 8:51 AM
This billboard
merely represents Fox's priorities.

In order for you to swallow their version of the economy, they are sweetening it up with a little sugar.

This is also a way to assure Fox viewers that even the business show will contain the soft porn that the rest of Fox news employs and their vewers have come to expect.

This way the holier-than-thou hypocrites can pretend they are being shown a lifestyle they publicly profess they reject, while being able to enjoy it at the same time.

I could really believe anything a sexy chick tells me, as long as she does it sexy enough.
anamericanfriend writes: Saturday, March, 01, 2008 9:13 AM
Culture Wars
Fox Network continues its assault on traditional Judeo-Christian American values. Lead by their Secular Progressive CEO and Chairman of News Corporation Rupert Murdoch an motivated only by greed and profit they are changing the very fabric of American society.
Keith writes: Saturday, March, 01, 2008 11:23 AM
And What
If this ad was for NBC, CBS, ABC, CNN? Let's hear a reasoned (if you can) answer to that!
Antillectual writes: Saturday, March, 01, 2008 12:58 PM
Show me an ad placed by any network
other than Fox that flaunts female news models like Fox, or provides obligatory soft porn, so they can pretend they are outraged.

Good luck by the way.
Keith writes: Saturday, March, 01, 2008 2:14 PM
Soft Porn?
That's a stretch...
MCLIJazz writes: Saturday, March, 01, 2008 2:39 PM
Do you get FBN?
Does anyone's cable operator carry FBN?
one hot minute writes: Saturday, March, 01, 2008 3:24 PM
follow up for the Angry, Stoic Patriot

Stoic Patriot wrote;
-------------
"The parent company does, which is what I meant, but unfortunately isn't what I wrote."
-------------

Stoic Patriot,

Big fella, you're wrong.
What I'm trying to explain to you is that Fox Network is NOT the "parent company" of Fox News Channel, as you confidently assert.

They're entirely different entities.

News Corporation is the "parent company" of Fox News Channel.

By the way, I don't know if you come from a repressive religious background, but a billboard of women dressed in business suits is not "tasteless" nor mildly "disgusting" in anyone's universe, except perhaps, those who practice Sharia Law...or men who are generally angry at attractive women for rejecting them in the dating arena.
Keith writes: Saturday, March, 01, 2008 10:11 PM
OHM
DEAD ON!!!!!!!!!!!!!
RNK writes: Sunday, March, 02, 2008 1:03 AM
Someone must've told 'em, "SEX SELLS"
Looks like Fox Business News in NYC is another of those TV programs, like Monday Night Football, that is best appreciated with the volume turned all the way down. I'm guessing that the FBN show set has NO FRONT on the desk . . .

Give me Ham every time. I like listening to her. She is America's girlfriend.
one hot minute writes: Sunday, March, 02, 2008 2:13 AM
these commenters are kidding, right ?

Mary Katharine,

Can you check Townhall's server to see if people are linking to this thread from Saudi Arabia ?

Or have we been transported in a time machine back to the Salem Witch Trials ?

I refuse to believe that there are well-adjusted straight adult men in 2008 America who think that a billboard of attractive women dressed in standard business attire is somehow "offensive" or "disgusting."
MCLIJazz writes: Sunday, March, 02, 2008 12:08 PM
No one paying attention to FBN-less me
I guess you're all ignoring me as if I was some troll (which I'm not), just like Cablevision has been doing to me. I know I'm off topic (sexy female *Fox* personalities on a billboard), but anytime Fox Business Network is discussed anywhere, I'm reminded that I don't have the damn channel.
MCLIJazz writes: Sunday, March, 02, 2008 12:21 PM
Again, sorry.
Again, I'm sorry for venting off topic. I wish you all could pull strings at Cablevision and persuade them to add FBN in SD and HD, but I know you can't. With that in mind, I'll shut up and let you get back on topic.
wiredIN writes: Sunday, March, 02, 2008 9:12 PM
FBN
You guys really aren't missing that much. Happy Hour is kind of Rachael Ray with money, models and sports people stopping by. Not really news in any sense, but you get to see all the hair brained businesses models are starting.

Oh the girl on in the morning has a voice like a Texas chainsaw. Not sure how she got a network job, close captioning never sounded so good. I have several tv's on at work, this channel is always on and muted.

Not saying the guys above are shills but unless you've never seen cleavage there's not that much to get excited about on FB.
MCLIJazz writes: Sunday, March, 02, 2008 9:39 PM
Uncomfortable with competitors
I'm just uncomfortable with CNBC and Bloomberg and I don't really trust them as much. I haven't watched them in ages, but I'm sure they're hyping a recession, particularly CNBC. And this is why I want FBN so bad. One hour per weekday of "Your World" on FNC isn't enough. Plus, they keep promoting FBN on FNC and I never get to see what they're promoting.
But I'm dragging these comments off topic. Even though I'd like to gripe about not having FBN, it looks like everyone else here came to discuss the blatant sexuality in that billboard.
MCLIJazz writes: Sunday, March, 02, 2008 9:42 PM
And...
...I don't have a problem with the billboard. Okay, FBN has a lot of strong female personalities, great.
Last Man writes: Sunday, March, 02, 2008 9:58 PM
Ailes keeping his pi.mp hand strong!
Solid!
wiredIN writes: Sunday, March, 02, 2008 10:01 PM
more
The R word is just as common on FB from what I've seen. Truth is that was more "2 wks ago," seems like all 3 had their recession talk on. Fox has similar themes to the others but with more "the coach that runs the team like a business" stories. You would think it would be more right wing, mid-american like FNC but it's more regular biz mixed with soft biz. The business of "fill in the blank" like Valentine's Day kind of stuff.

Not sure what you think your missing it's not "conservative biz tv" in my view. probably because business news is pretty right wing to start with. CNBC and Bloomberg aren't exactly left wing central.

Good luck getting it, it may be a little anti-climatic thought.
MCLIJazz writes: Sunday, March, 02, 2008 10:50 PM
Hmm...
I guess I just want a channel that everyone else has. I wasn't thinking FBN was "conservative biz TV." The reason I thought CNBC would be "left wing central" is because it's an NBC cable news station.
I don't know what else to say at this point. So, I'm going to excuse myself from commenting further to this posting.
DRay writes: Monday, March, 03, 2008 12:16 AM
Lowest Common Denominator
It's programming for the lowest common denominator. If you can't catch their attention on your broadcasting merits alone, show them a little T&A and that will work every time.

I know when I'm watching CNBC, I'm always wishing the gals on there would look a little trampier. It's not the business news I'm trying to focus on, I just wanna get a rise.

It's the Murdoching of news. And to those who remain uninformed, News Corp is the corporate owner of Fox News, the Fox Network and FBN. To claim otherwise would be akin to saying General Motors has nothing to do with Buick.
one hot minute writes: Monday, March, 03, 2008 3:14 AM
it's not 2008---it's 1984

DRay wrote;
-----------------
"And to those who remain uninformed, News Corp is the corporate owner of Fox News, the Fox Network and FBN. To claim otherwise would be akin to saying General Motors has nothing to do with Buick."
-----------------

That's the most Orwellian statement in this thread, because we weren't discussing whether or not they have 'anything to with each other'---we were specifically discussing who the "parent company" of Fox News Channel is.

Of course News Corp owns all three; that makes News Corp the "parent company" to all three.

Fox Network is not the "parent company" to Fox News Channel, as Stoic Patriot insists.
one hot minute writes: Monday, March, 03, 2008 3:27 AM
Rorschach ink blot test

I still can't believe the reactions to this.
The FBN billboard is acting as a Rorschach ink blot test.

I think people are projecting their subconscious attitudes toward attractive women, which explains why people are 'seeing' different things.

DRay writes: Monday, March, 03, 2008 7:39 AM
Reality check
MCLIJazz writes:

Uncomfortable with competitors

I'm just uncomfortable with CNBC and Bloomberg and I don't really trust them as much. I haven't watched them in ages, but I'm sure they're hyping a recession, particularly CNBC. And this is why I want FBN so bad.
---------------------------------------

"Hmmm, I don't want to hear about any pending recession, so I'll just watch the fluffier 'business' channel so I won't have to deal with it."

That's right, the whole economic downturn can all be blamed on biased reporting by CNBC. Hey, whatever helps you sleeep at night.
RA writes: Monday, March, 03, 2008 8:28 AM
Could Be Two Things
Is this FOX using the old T&A ploy or is this a glass ceiling being imposed on men? LOL
MCLIJazz writes: Monday, March, 03, 2008 11:02 AM
I was going to excuse myself, but...
...a troll had to bash me. After I left that comment alleging CNBC and Bloomberg have biases, wiredIN set me straight. I know now they're just as fair. I don't know why I ever liked Jim Cramer, though, but that's another story.
Johnny Dollar linked to this posting today on his website.
one hot minute writes: Monday, March, 03, 2008 12:29 PM
accurate reporting

DRay wrote;
-----------------
"That's right, the whole economic downturn can all be blamed on biased reporting by CNBC."
-----------------

Yeah, and you're a paragon for accurate reporting, big guy.

You 'reported' that we were claiming that News Corp and Fox News Channel don't have anything to do with each other.

Ha, ha, ha.
campagnolo writes: Monday, March, 03, 2008 1:04 PM
Fox news
Just when I thought the boobs at FOX news couldn't get any bigger...
Fortunatus writes: Tuesday, March, 04, 2008 12:35 PM
Omission
It doesn't say what business these women are in.
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